Heather Swech

Senior Director, Global Patient Discovery Coe

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Location:

632 Arch St, Spring City, PA 19475

Industry:

Pharmaceuticals

Work:

Alnylam Pharmaceuticals
Senior Director, Global Patient Discovery Coe
Bioclinica
Global Consumer Marketing Head, Patient Recruitment Division
Glaxosmithkline Pharma Gmbh Apr 2011 - Feb 2016
Digital Engagement Strategy Lead
Glaxosmithkline Pharma Gmbh Apr 2011 - Jan 2014
Crm Marketing Strategy Lead
Dräger Jan 2009 - Apr 2011
Director of Marketing Communications Americas

Education:

The Wharton School 2011 - 2012
Boston University Sep 1987 - 1990
Bachelors, Bachelor of Science, Public Relations, Communications

Skills:

Digital Marketing
Strategy
Marketing
Cross Functional Team Leadership
Crm
Management
Lead Generation
Marketing Communications
Marketing Strategy
Integrated Marketing
Product Management
Corporate Communications
Strategic Planning
Internal Communications
Marketing Management
Leadership
Brand Management
Global Marketing
Integrated Marketing Communications Planning
Digital Media
Online Advertising
Interactive Advertising
Demand Generation
Product Marketing
Project Management
Program Management
Integrated Brand Marketing
Product Launch
Database Marketing
Brand Awareness
Marketing Operations
Pharmaceutical Industry
Competitive Analysis
Market Planning
Business Strategy
Change Management
Market Research

Interests:

Children

Languages:

English

Heather Swech Spring City, PA

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Work:

GSK US Pharma

CRM STRATEGY LEAD FOR MARKETING Draeger Medical and Safety
Telford, PA
2009 to 2011
DIRECTOR MARKETING & COMMUNICATIONS UNISYS CORPORATION
Blue Bell, PA
2003 to 2006
SENIOR GLOBAL MARKETING LEADER

Education:

Wharton
Marketing Excellence Program Russell Sage Graduate School
Albany, NY
M.B.A. in Marketing Boston University
Boston, MA
B.S. in Mass Communications

Skills:

Strategic Planning & Development<br/> Corporate & Franchise Brand Equity/Awareness<br/> Integrated Multi-Channel Marketing Campaign Creation<br/><br/> Interactive Digital Marketing<br/> Market Research/Segmentation<br/> Agency & Vendor Management<br/> Product Launch Management<br/><br/> Customer Relationship Management<br/> Process Definition & Optimization<br/> Loyalty/Demand Generation<br/> Change Management& Communications