Hetty L Fore

Senior Vice President At Gfk

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Position:

Senior Vice President at GfK

Location:

Tulsa, Oklahoma Area

Industry:

Market Research

Work:

GfK - Tulsa, Oklahoma Area since Jan 2013
Senior Vice President
CEB Iconoculture Nov 2009 - Jan 2013
Senior Director, Quantitative Products
Hetty4 Consulting - Tulsa, Oklahoma Sep 2009 - Jan 2010
Principal
Littlefield Brand Development - Tulsa, Oklahoma Apr 2008 - Aug 2009
Director of Analytics
GfK Custom Research - Tulsa, Oklahoma Nov 1997 - Apr 2008
VP, Product & Operations Manager, Roper Consulting

Education:

Smith College 1986 - 1990
BA, Biology Edison High School

Skills:

Market research design
Market Research Project Management
Data Analysis
Sample Design
Questionnaire Design
Applied statistical modeling
Social Media Measurement
Quantitative Research
Quantitative Analytics
Qualitative Research
Presenter
Microsoft Excel Advanced User
Microsoft PowerPoint Advanced User
SPSS
Global Data Synchronization
Global Data Collection
Marketing Research

Interests:

ROMI Models, Business Intelligence, Marketing/advertising/branding Analytics, Brand Performance, Word-of-Mouth marketing, Global Consumer Trends,tennis, soccer, reading, science fiction, environmental evolution, people, trends, children

Research Director, Cmr

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Location:

16832 northeast 120Th St, Redmond, WA 98052

Industry:

Market Research

Work:

Gfk Jan 1, 2013 - Aug 2016
Senior Vice President
Microsoft Jan 1, 2013 - Aug 2016
Research Director, Cmr
Ceb, Now Gartner Nov 9, 2009 - Jan 18, 2013
Senior Director, Quantitative Products
Hetty4 Consulting Sep 2009 - Jan 2010
Principal
Littlefield Agency Apr 2008 - Aug 2009
Director of Analytics

Education:

Smith College 1986 - 1990
Bachelors, Bachelor of Arts, Biology Edison High School

Skills:

Market Research
Quantitative Research
Analytics
Marketing Research
Questionnaire Design
Qualitative Research
Data Analysis
Customer Insight
Consumer Behaviour
Strategy
Segmentation
Quantitative Analytics
Social Media Measurement
Spss
Management
Marketing
Analysis
Presenter
Competitive Analysis
Business Development
Market Research Project Management
Product Management
Competitive Intelligence
Project Management
Ethnography
Survey Research
Sample Design
Global Data Synchronization
Consumer Insight
Survey Design
Market Analysis
Report Writing
Market Research Design
Brand Development
Advertising Research
Business Insights
Market Intelligence
Social Media
Social Networking
Research Design
B2B
Online Research
Brand Equity
Brand Management
Primary Research
Brand Loyalty
Applied Statistical Modeling
Microsoft Excel Advanced User
Microsoft Powerpoint Advanced User
Global Data Collection

Interests:

Children
Marketing/Advertising/Branding Analytics
Product Development
Soccer
Global Consumer Trends
Environment
Reading
Environmental Evolution
Trends
Science and Technology
Science Fiction
People
Brand Performance
Tennis
Arts and Culture
Word of Mouth Marketing
Health