Hua Li

Address:

4114B Main St APT D74, Flushing, NY 11355

Phone:

6463398982

VIN:

2T2BK1BA1CC135279

Make:

LEXUS

Model:

RX 350

Year:

2012

US Patent:

20100191746, Jul 29, 2010

Filed:

Jan 26, 2009

Appl. No.:

12/360096

Inventors:

Gang Wang - Beijing, CN
Jian Hu - Beijing, CN
Hua Li - Redmond WA, US
Zheng Chen - Beijing, CN

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06F 17/30

US Classification:

707750, 707E17014, 707E17017

Abstract:

Disclosed herein are one or more embodiments that facilitate selection of keywords for bidding by an advertiser having a website. One or more of the disclosed embodiments may process a click-through log to determine measures of competitiveness for a plurality of websites extracted from the click-through log. Also, the one or more disclosed embodiments may, for one of the websites, determine a ranking of competing websites based at least in part on the measures of competitiveness. The ranking of competing websites may be used to facilitate selection of keywords for bidding.

US Patent:

20150262220, Sep 17, 2015

Filed:

Mar 14, 2014

Appl. No.:

14/211493

Inventors:

- Redmond WA, US
Hua Li - Bellevue WA, US
Tie-Yan Liu - Beijing, CN
Taifeng Wang - Beijing, CN
Feidiao Yang - Beijing, CN

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/02

Abstract:

Systems and methods for responding to an advertisement request with a personalized advertisement are provided. More particularly, in response to an advertisement request from a requesting computer user, a plurality of candidate advertisements are identified and an advertisement is selected. A plurality of potential modifications for the selected advertisement are then identified. A modification, from the plurality of potential modifications, is selected as a function of a user preference vector associated with the requesting computer user. The user preference vector comprises a plurality of user preference items, each item indicating a likelihood of interaction of the requesting computer user with an advertisement having a modification according to a corresponding preference classification. Modification content corresponding to the selected modification is obtained and the modification content is added the selected advertisement. The modified selected advertisement is returned as a personalized advertisement to the advertisement request.