Irfan Mohammed

US Patent:

20140337716, Nov 13, 2014

Filed:

May 13, 2014

Appl. No.:

14/276242

Inventors:

- Cupertino CA, US
Irfan Mohammed - Woburn MA, US
Joseph Cuccinelli - Needham MA, US
Ravikiran Chittari - Acton MA, US
Andrew Miller - South Natick MA, US
Jayasurya Vadrevu - Lexington MA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06F 17/21
G06F 17/22

US Classification:

715238

Abstract:

A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components.

US Patent:

20120054302, Mar 1, 2012

Filed:

Aug 31, 2010

Appl. No.:

12/873252

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Irfan Mohammed - Cupertino CA, US
Dan Marius Grigorovici - Pleasanton CA, US
Omar Abdala - Cambridge MA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06F 15/16
G06F 15/177

US Classification:

709217, 709220

Abstract:

The selection of invitational content to deliver to a user can be influenced by the user's current location. Periodically, the content delivery system prioritizes the invitational content that is eligible for delivery to the user based on information about the user and the user's interactions with items of invitational content. Upon resolving a location associated with the user's device, the content delivery system re-prioritizes the invitational content. The re-prioritization can be based on the user's assignment to spatial-temporal segments or the user's proximity to predefined landmarks. An item is then selected from the re-prioritized invitational content and delivered to the user.

US Patent:

20120041792, Feb 16, 2012

Filed:

Aug 11, 2010

Appl. No.:

12/854773

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Kenley Sun - Cambridge MA, US
Dan Marius Grigorovici - Pleasanton CA, US
Jayasurya Vadrevu - Lexington MA, US
Irfan Mohammed - Cupertino CA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 5

Abstract:

The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.

US Patent:

20120041817, Feb 16, 2012

Filed:

Aug 11, 2010

Appl. No.:

12/854811

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Kenley Sun - Cambridge MA, US
Dan Marius Grigorovici - Pleasanton CA, US
Ravikiran Chittari - Cupertino CA, US
Jayasurya Vadrevu - Lexington MA, US
Irfan Mohammed - Cupertino CA, US
Omar Abdala - Cambridge MA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06Q 30/00

US Classification:

705 1443, 705 1449

Abstract:

The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

US Patent:

20120041969, Feb 16, 2012

Filed:

Aug 11, 2010

Appl. No.:

12/854363

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Kenley Sun - Cambridge MA, US
Dan Marius Grigorovici - Pleasanton CA, US
Ravikiran Chittari - Cupertino CA, US
Jayasurya Vadrevu - Lexington MA, US
Irfan Mohammed - Cupertino CA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06F 15/16
G06F 17/30

US Classification:

707769, 709217, 707E17014

Abstract:

The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.

US Patent:

20120042253, Feb 16, 2012

Filed:

Aug 11, 2010

Appl. No.:

12/854303

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Kenley Sun - Cambridge MA, US
Dan Marius Grigorovici - Pleasanton CA, US
Ravikiran Chittari - Cupertino CA, US
Jayasurya Vadrevu - Lexington MA, US
Irfan Mohammed - Cupertino CA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06F 3/01
G06F 15/16

US Classification:

715733

Abstract:

Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

US Patent:

20120042262, Feb 16, 2012

Filed:

Aug 11, 2010

Appl. No.:

12/854462

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Kenley Sun - Cambridge MA, US
Dan Marius Grigorovici - Pleasanton CA, US
Jayasurya Vadrevu - Lexington MA, US
Irfan Mohammed - Cupertino CA, US
Omar Abdala - Cambridge MA, US

Assignee:

Apple Inc. - Cupertino CA

International Classification:

G06F 3/01
G06F 15/16

US Classification:

715745

Abstract:

The present technology analyzes a user's behavior to assign a user to targeted segments. The segments to which the user is assigned can be a reflection of a user's context with respect to potential targeted content. While a user can be assigned to many different segments, the user is likely to be most interested in content that she is presently interested in. Accordingly, the system can also prioritize or rank or order segments based on the user's present context. Content is then provided to the user on the basis of the segments to which the user belongs and the priority of segments.

US Patent:

20090070413, Mar 12, 2009

Filed:

Jun 13, 2008

Appl. No.:

12/138876

Inventors:

Eswar Priyadarshan - West Roxbury MA, US
Irfan Mohammed - Woburn MA, US
Joseph Cuccinelli - Needham MA, US
Ravikiran Chittari - Acton MA, US
Andrew Miller - South Natick MA, US
Jayasurya Vadrevu - Lexington MA, US
Jeremy W. Rothman-Shore - Cambridge MA, US

International Classification:

G06F 17/00
G06F 15/16

US Classification:

709203, 715234

Abstract:

A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components.