age ~71
from Hutchinson, KS
Author
Jacquelyn R. Thomas
Binding
Hardcover
Publisher
JarRon Media
ISBN #
0557519284
EAN Code
9780557519286
ISBN #
6
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line i...
Author
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Binding
Hardcover
Pages
228
Publisher
Harvard Business Review Press
ISBN #
0875847641
EAN Code
9780875847641
ISBN #
2
Author
Jacquelyn S. Thomas
ISBN #
0875847641