When Applewithout Steve's directionteetered on the brink of bankruptcy, PC Magazine's Jake Kirchner openly questioned whether anyone would weep for Apple once the company entered the past tense.sting of Apple's demise. I'm sure there will be a large, forlorn group of Apple users who will struggle along supported only by one another, their online postings becoming increasingly bitter as we close out the millennium." - Jake Kirchner, "Will We Miss Apple When It's Gone?" PC Magazine Vol. 15 No 7.