James R Calhoun

US Patent:

20130268350, Oct 10, 2013

Filed:

Apr 8, 2013

Appl. No.:

13/858772

Inventors:

Ryan Michael Koonce - Austin TX, US
James Newton Calhoun - Ross CA, US
David Allen Bell - Berkeley CA, US
Sage Bray - San Francisco CA, US

International Classification:

G06Q 30/02

US Classification:

705 1443

Abstract:

Systems and methods for optimizing viral marketing efforts are disclosed in which a trial a viral marketing trial program is presented to a user. The viral marketing trial program includes a user incentive as well as a plurality of user tasks that needs to be completed to receive the user incentive. One or more user reactions to the plurality of user tasks are monitored; user feedback in accordance with the one or more user reactions is collected, the user feedback is analyzed using one or more metrics and the viral marketing trial program is adjusted in accordance with the analyzed user feedback.

US Patent:

20160162929, Jun 9, 2016

Filed:

Feb 16, 2016

Appl. No.:

15/045203

Inventors:

- Redwood City CA, US
Ashish G. DESAI - San Francisco CA, US
David A. BELL - Berkeley CA, US
Ryan Michael KOONCE - Austin TX, US
James Newton CALHOUN - Ross CA, US
Sage BRAY - San Francisco CA, US

International Classification:

G06Q 30/02

Abstract:

Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited.