Jonathan Baciu - San Francisco CA, US Tim Lawrence Martin - San Francisco CA, US Jason Vigen Menayan - Oakland CA, US James Norton Reitz - Oakland CA, US Paul Edmondson - Burlingame CA, US
Assignee:
YieldBuild, Inc. - San Francsico CA
International Classification:
G06F 17/00 G06Q 30/00
US Classification:
715275, 705 144, 705 1441
Abstract:
A method of modifying the color characteristics of advertising content and web page content to increase the click-through rate of the advertising content. The advertising content and web page content may include hyperlinks and text. The color characteristics may include saturation, hue, intensity, contrast, and RBG characteristics. The color characteristics may be modified to make the advertising content more visible to the user, which results in a higher click-through rate.
Optimizing Electronic Display Of Advertising Content
James Reitz - San Francisco CA, US Paul Deeds - Berkeley CA, US
Assignee:
HUBPAGES, INC. - San Franscisco CA
International Classification:
G06Q 30/00
US Classification:
705 14
Abstract:
In one embodiment, a selection process executing in an optimizing engine is invoked as users are presented with web pages that include ad content. The selection process provides an initial population of sets of characteristics that specify an initial generation of layouts of ads for the pages. The characteristics can include anything that affects an ads appearance on the display. For example, ad type, position within a web page, color, size, text font, animation, etc. can be specified. Statistics are obtained as to each ad or page layout's performance or impact on the user, such as revenue obtained from ads in the layout, how many user's click an ad, how long users view an ad, etc. Once a large enough sample of user impacts is obtained a second population of sets of characteristics is created to improve the overall performance of the initial population. In a preferred embodiment, genetic computational procedures are used to create each population and to create new characteristic sets and remove underperforming sets.
Name / Title
Company / Classification
Phones & Addresses
James Reitz Principal
Teachers Landscape Landscape Services
6401 S Jamaica Cir, Englewood, CO 80111
James Reitz
JIM/SHERR,LTD
James Reitz Principal
Brighton School District 27J Public Senior High School
C. C. Violette Elementary School Garden Grove CA 1958-1960, Crosby Elementary School Garden Grove CA 1960-1961, Faylane Elementary School Garden Grove CA 1961-1964, Simmons Elementary School Garden Grove CA 1962-1963, Lake Junior High School Garden Grove CA 1964-1967