James Yu

US Patent:

20090307081, Dec 10, 2009

Filed:

Mar 26, 2009

Appl. No.:

12/412320

Inventors:

Michael Rabbitt - Brooklyn NY, US
Olumide Adebayo - Bridgeport CT, US
Kiran Thomas - Staten Island NY, US
James Yu - New York NY, US
Andy Peter Schön - New York NY, US
Jonathan Levine - New York NY, US

International Classification:

G06Q 30/00
G06F 17/30

US Classification:

705 1442, 707 5, 705 1453, 707E17017, 707E17044

Abstract:

The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above.