age ~85
from Jamestown, RI
A trusted resource for Consumer Behaviour theory and practice.Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.In a clear and logical fashion, the authors explain consum...
Author
Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson
Binding
Kindle Edition
Publisher
Pearson Australia
ISBN #
1