Jason Tyler Crook

US Patent:

7958000, Jun 7, 2011

Filed:

May 26, 2006

Appl. No.:

11/442459

Inventors:

Michael J. Luby - Bryn Mawr PA, US
Patrick J. Howie - Maple Glen PA, US
Braden C. Parker - Wayne PA, US
Jeffrey A. Kozloff - North Wales PA, US
Jason T. Crook - Philadelphia PA, US
Daniel J. Cohen - Philadelphia PA, US
Adam R. Priest - Glenside PA, US

Assignee:

TargetRX, Inc. - Horsham PA

International Classification:

G06F 17/30

US Classification:

705 732

Abstract:

A method and system for analyzing a “detail” (the use of promotional materials in combination with a sales pitch), measures the effectiveness of a sales presentation and its ability to drive market share through a standardized, quantitative evaluation of the entire sale presentation and its related components. The method includes administering a two, different surveys. The first survey, the Detail Performance Monitor survey, comprises an “in the field” test of how respondents are responding to various marketing strategies by tracking subsequent behavioral data of the respondents and comparing the behavioral data to the survey results. The second survey, the Detail Assessment survey, comprises an “in the lab” test of how various marketing strategies affect respondent attitude towards a product by comparing respondent attitude before and after presentation of a simulated “detail” that represents the marketing strategy.

US Patent:

20040210471, Oct 21, 2004

Filed:

Apr 17, 2003

Appl. No.:

10/417326

Inventors:

Michael Luby - Bryn Mawr PA, US
Patrick Howie - Maple Glen PA, US
Braden Parker - Wayne PA, US
Jeffrey Kozloff - North Wales PA, US
Jason Crook - Philadelphia PA, US
Daniel Cohen - Philadelphia PA, US
Adam Priest - Glenside PA, US

Assignee:

TargetRx,Inc.

International Classification:

G06F017/60

US Classification:

705/010000

Abstract:

A method and system for analyzing a “detail” (the use of promotional materials in combination with a sales pitch), measures the effectiveness of a sales presentation and its ability to drive market share through a standardized, quantitative evaluation of the entire sale presentation and its related components. The method includes administering a two, different surveys. The first survey, the Detail Performance Monitor survey, comprises an “in the field” test of how respondents are responding to various marketing strategies by tracking subsequent behavioral data of the respondents and comparing the behavioral data to the survey results. The second survey, the Detail Assessment survey, comprises an “in the lab” test of how various marketing strategies affect respondent attitude towards a product by comparing respondent attitude before and after presentation of a simulated “detail” that represents the marketing strategy.

US Patent:

20110202388, Aug 18, 2011

Filed:

Apr 27, 2011

Appl. No.:

13/095354

Inventors:

Michael J. LUBY - Bryn Mawr PA, US
Patrick J. HOWIE - Maple Glen PA, US
Braden C. PARKER - Wayne PA, US
Jeffrey A. KOZLOFF - North Wales PA, US
Jason T. CROOK - Philadelphia PA, US
Daniel J. COHEN - Philadelphia PA, US
Adam R. PRIEST - Glenside PA, US

International Classification:

G06Q 10/00

US Classification:

705 732

Abstract:

A method and system for analyzing a “detail” (the use of promotional materials in combination with a sales pitch), measures the effectiveness of a sales presentation and its ability to drive market share through a standardized, quantitative evaluation of the entire sale presentation and its related components. The method includes administering two, different surveys. The first survey, the Detail Performance Monitor survey, comprises an “in the field” test of how respondents are responding to various marketing strategies by tracking subsequent behavioral data of the respondents and comparing the behavioral data to the survey results. The second survey, the Detail Assessment survey, comprises an “in the lab” test of how various marketing strategies affect respondent attitude towards a product by comparing respondent attitude before and after presentation of a simulated “detail” that represents the marketing strategy.