Jason S Deal

Evp, Digital Director At Initiative

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Location:

Greater Los Angeles Area

Industry:

Marketing and Advertising

Interactive Strategist

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Location:

3342 Yellowtail Dr, Los Alamitos, CA 90720

Industry:

Management Consulting

Work:

Initiative - Greater Los Angeles Area since Apr 2013
EVP, Managing Director, Social and Content Marketing
Initiative - Greater Los Angeles Area May 2008 - Apr 2013
EVP, Digital Director
Doner Advertising Jun 2007 - May 2008
Interactive Account Director
JUXT Interactive Jul 2006 - May 2007
Account Director/Strategist
The Designory, inc. Nov 2004 - Jun 2006
Interactive Project Manager

Education:

University of California, Riverside 1988 - 1992
The University of Sheffield 1991 - 1992

Skills:

Digital Strategy
Digital Marketing
Digital Media
Social Media Marketing
Interactive Marketing
Strategy
Social Media
Integrated Marketing
Online Marketing
Marketing Strategy
Account Management
Strategic Planning
Marketing
Management
Information Architecture
Business Strategy
Brand Development
Media Planning
Leadership
Product Development
Client Services
Content Strategy
Strategic Planning Facilitation
Political Consulting
Workshop Facilitation
Web Design
Analytics
Web Analytics
Media Buying
Large Group Facilitation
Interactive Development
Media Strategy
Strategic Thinking
Brand Strategy
Product Strategy
Web Project Management
Ms Project
Social Marketing
Visio
Team Leadership
Usability Testing
Online Advertising
Advertising
Creative Strategy
Interactive Advertising
Email Marketing
New Media
Mobile Marketing
Mobile Advertising
Sem
Business Development
Direct Marketing
Start Ups

Languages:

English

Awards:

Initiative: Hyundai Account Awards
Various
2010 DIGIDAY Digital Publishing and Advertising Award for Best Digital Branding Campaign: “Hyundai, Sports Cars, and Video Games” 2010 DIGIDAY SAMMY Award for Best Social Content: "Hyundai Oscar Party Recipe Generator” 2010 DIGIDAY Digital Publishing and Advertising Award for Best Branded Content Social App: "Hyundai Oscar Party Recipe Generator” 2010 Internationalist Award for Innovation in Media: Hyundai “Appetite for Adventure” 2010 Global Excellence: “Hyundai, Sports Cars, and Video Games” 2010 Effie Automotive Gold: "Hyundai Assurance" Finalist- 2010 OMMA Award for Best Video: Hyundai “Appetite for Adventure” Finalist- 2010 DIGIDAY Digital Publishing and Advertising Award for Best Branded Content Video: Hyundai “Appetite for Adventure” Finalist- 2010 Global Excellence: Hyundai “Appetite for Adventure”
jUXT Awards
2007 Step Best of Web - DirecTV Titanium 2004 One Show Awards- Bronze Pencil (www.jimmymcgrathphoto.com) 2004 Cannes Cyber Lions- Finalist (www.jimmymcgrathphoto.com) 2004 Clios- Short List (www.jimmymcgrathphoto.com) 2003 MY Art Director’s Club Award (www.shimanoxtr.com)
Initiative: Kia Account Awards
Various
2009 Digital Publishing and Advertising Awards Best Product Launch, Kia Soul 2009 OMMA, Kia Soul 2009 Gold Award Winner Internationalist Digital Awards, Kia Soul 2010 IAB Mixx Bronze Award Games – Single Execution, “Kia Soul Launch XBOX campaign” 2010 Mobi 'Mobile' Award Best Mobile Promotion, “Kia Soul” 2011 North American Gold Effie Award, “Kia Soul ‘This or That’ campaign” 2011 Internationalist Gold Award, “Kia Soul - Who's Next” 2011 Madison Avenue Advertising Walk of Fame first-ever “Rookie of the Year” award, “Kia’s hamsters” 2011 Mashable Top 10 Viral Brand Video 2012 Social Bowl Winner Most Social Brand for Super Bowl 2012 Super Bowl Third Most Popular Ad according to the USA TODAY Facebook Super Bowl Ad Meter, “A Dream Car. For Real Life.” 2012 North American Bronze Effie Award Single Impact Engagement, “Not Your Average Slam Dunk” 2012 Effie Awards, North American Bronze: Single Impact Engagement, “Not Your Average Slam Dunk” 2012 IAB Mixx Awards Finalist: Brand Awareness and Positioning, “2012 Kia Super Bowl Optima Campaign ‘A Dream Car. For Real Life’” 2012 Mobi Award Winner: Best Mobile Website 2012 MMA Smarties Winner: Best Mobile Website USA/NA 2012 J.D. Power Automotive Mobile Site Study Highest Rank (tie with Acura) 2012 Mobius Award Second Place: Integrated Campaigns, "Kia 2012 Super Bowl Campaign“ Social Bowl 2012 Winner “Most Social Brand” 2012 Twitter Ad Scrimmage: Automotive – First Place; Overall – Fifth Place

Certifications:

Facilitating Strategy
The New Negotiator
Effective Facilitation
Project Management

Jason Deal

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Voice Over Artist

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Work:

Jason Deal

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Location:

United States

Jason Deal

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Location:

United States

Jason Deal Los Angeles, CA

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Work:

Disney Interactive
North Hollywood, CA
2007 to 2012
Lead Producer Planned Parenthood
Los Angeles, CA
2005 to 2007
Communications Technician Mitratech
Los Angeles, CA
2001 to 2005
Support Engineer

Education:

Skills:

Agile/Scrum, Product Management, QA, Technical Writing, HTML, CMS, XHTML, Deployment Processes, Build Processes, SDLC, Product Backlog Management, Sprint Planning, SCRUM Product Owner, Team Lead, Mentoring, Training, Documentation, Design and Analysis, Functional Specifications, Technical Specifications, Acceptance Testing, Unit Testing, Continuous Integration, Blackbox and Whitebox Testing, Regression, Content/Data Model Design, Excellent Written and Verbal Communication