2012 to 2000 Director, Content AcquisitionWarner Bros. Digital Distribution Burbank, CA 2010 to 2012 Director, Business DevelopmentHelio LLC Los Angeles, CA 2007 to 2010 Senior Director, Strategy & Business DevelopmentNextMedium, Inc Los Angeles, CA 2004 to 2007 Senior Director, Business DevelopmentEpoch Internet Costa Mesa, CA 2002 to 2002 Strategic National Accounts ManagerEpoch Internet Costa Mesa, CA 1999 to 2002 Senior Account Executive
Education:
University of Southern California, Marshall School of Business Los Angeles, CA May 2004 Master of Business Administration in Marketing and EntrepreneurshipUniversity of California Los Angeles, CA MBA
Name / Title
Company / Classification
Phones & Addresses
Jason Kwong Administrator
Jason Kwong Elementary and Secondary Schools
10720 La Batista Avenue, Santa Ana, CA 92708
Jason Kwong President
Revelation X Photography, Inc
302 Elm St, Alhambra, CA 91801 2803 Budau Ave, Los Angeles, CA 90032
Us Patents
Web-Based Marketplace For Product Placement And Brand Integration
Hamet A. Watt - Los Angeles CA, US Terrance T. Coles - Murrieta CA, US Jason K. Kwong - Sherman Oaks CA, US Sridhar Obilisetty - Cupertino CA, US
Assignee:
NextMedium, Inc. - Los Angeles CA
International Classification:
G06Q 30/02
US Classification:
705 1449
Abstract:
The present invention describes an online, electronic marketplace for brand integration and product placement. The system provides entertainment companies the opportunity to present their available brand integration inventory, while providing advertisers and their agencies a single source to monitor brand integration options, as well as a forum in which to transact directly with entertainment providers. The system preferably leverages both historical and forward looking data. The platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums (e.g., television, film, music, video games, and the like), to search opportunities by product category, demographic, or entertainment medium, to sort opportunities by price or date, and to validate post-deal brand integration effectiveness using a defined set of product placement-specific metrics. The system provides brand integration opportunities to be bought and sold throughout an entire lifecycle (pre-production, production, post-production, broadcast/distribution and post-broadcast) of a given program.
Web-Based Marketplace For Product Placement And Brand Integration
Hamet Watt - Los Angeles CA, US Terrance Coles - Murrieta CA, US Jason Kwong - Sherman Oaks CA, US Sridhar Obilisetty - Cupertino CA, US
Assignee:
NextMedium, Inc. - Los Angeles CA
International Classification:
G06Q 30/00
US Classification:
705026000
Abstract:
The present invention describes an online, electronic marketplace for brand integration and product placement. The system provides entertainment companies the opportunity to present their available brand integration inventory, while providing advertisers and their agencies a single source to monitor brand integration options, as well as a forum in which to transact directly with entertainment providers. The system preferably leverages both historical and forward looking data. The platform enables a buyer or seller to view or offer brand integration opportunities across multiple mediums (e.g., television, film, music, video games, and the like), to search opportunities by product category, demographic, or entertainment medium, to sort opportunities by price or date, and to validate post-deal brand integration effectiveness using a defined set of product placement-specific metrics. The system provides brand integration opportunities to be bought and sold throughout an entire lifecycle (pre-production, production, post-production, broadcast/distribution and post-broadcast) of a given program.