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Uptoke is a San Francisco company that sells sleek, cigar-size vaporizers for $299. Started by Berkeley engineer Jason Levin, the company's tagline points to its dual roots: "Silicon Valley meets Humboldt County."
Jason Levin, an online florist in Vista, Calif., who paid $2,500 on the secondary market for SunFlowerGuy.com, said he's unlikely to change his domain name under the new rules. "If we saw an opportunity that made sense, we'd consider it," Mr. Levin said. "But I'm not in the business of buying and se