Jason Dean Shaw

US Patent:

7418405, Aug 26, 2008

Filed:

May 23, 2003

Appl. No.:

10/445398

Inventors:

Brian Utter - Seattle WA, US
Douglas Welzel - Sammamish WA, US
Douglas Irvine - Seattle WA, US
Dwayne Benefield - Issaquah WA, US
David Liu - Seattle WA, US
Jason Shaw - Livingston NJ, US

Assignee:

Amazon.com, Inc. - Seattle WA

International Classification:

G06Q 30/00
G06F 17/30
G07F 7/00

US Classification:

705 26, 705 27

Abstract:

An interactive merchandising program includes two or more program segments that are organized in a series. Each program segment in the series includes at least one time-limited offer for sequential presentation to the customer. The customer is required to undertake some action with respect to each program segment without knowing the identity of offers in program segments yet to be presented. If an offer is accepted within the time limit of the offer, the merchandising program terminates and the customer's acceptance of the offer is processed. If the customer declines a presented offer, the offer is withdrawn. The merchandising program proceeds to the next program segment in which the customer is presented the next time-limited offer. In this manner, the customer is provided an interactive experience that invites considered decision-making on the part of the customer.