Jason S Toy

US Patent:

20110258019, Oct 20, 2011

Filed:

Mar 11, 2011

Appl. No.:

13/046359

Inventors:

Michael Kokernak - Boston MA, US
Madeleine Noland - Quincy MA, US
Jason Toy - Concord NH, US
Tobias Burress - Boston MA, US
Christopher McClelland - Marblehead MA, US
Jonathan Katz - Dobbs Ferry NY, US
Andrew Mione - Roxbury Crossing MA, US
Brian Mitchell - Boston MA, US
Jason Newton - N. Chelmsford MA, US
Michael Rosa - Boston MA, US
Brian Sinnett - Cambridge MA, US

Assignee:

Backchannelmedia, Inc. - Boston MA

International Classification:

G06Q 10/00
G06Q 30/00

US Classification:

705 733

Abstract:

The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.

US Patent:

20080103875, May 1, 2008

Filed:

Oct 31, 2006

Appl. No.:

11/590355

Inventors:

Michael Kokernak - Boston MA, US
Madeleine Noland - Quincy MA, US
Jason Toy - Concord NH, US
Tobias Burress - Boston MA, US
Christopher McClelland - Marblehead MA, US
Jonathan Katz - Dobbs Ferry NY, US
Andrew Mione - Roxbury Crossing MA, US
Brian Mitchell - Boston MA, US
Jason Newton - N. Chelmsford MA, US
Michael Rosa - Boston MA, US
Brian Sinnett - Cambridge MA, US

International Classification:

G06F 17/30

US Classification:

705 10

Abstract:

The systems and methods disclosed herein include an interactive data finder that allows an advertisement purchaser to associate media programs with demographics and subscriber information. The data finder comprise a search module for processing input data to determine data representative of media buying opportunities as a function of search options, where the search options are representative of media buying criteria. The data finder also comprises a category module for refining the data representative of the media buying opportunities as a function of filter options, where the filter options are representative of media buying criteria related to the media buying opportunities. The refined data provides the advertisement purchaser with the information that associates the media-buying opportunities with at least one of the demographics and the subscriber information.