Jeffrey Todd Baucom

US Patent:

20210141853, May 13, 2021

Filed:

Dec 11, 2020

Appl. No.:

17/119080

Inventors:

- Atlanta GA, US
Kevin Jones - Atlanta GA, US
Brian Kelly - Atlanta GA, US
Subramanian Viswanathan - Atlanta GA, US
Casey Hill - Atlanta GA, US
Jeffrey Baucom - Atlanta GA, US
Madhusudhan Kunhambu - Bangalore, IN
Mithun Babu - Atlanta GA, US
Rajneesh Kesavan - Bengaluru, IN
Santhosh Kumar Koti - Hyderabad, IN
Sathish Gopalakrishnan - Atlanta GA, US
Anand Balasubramanian - Bangalore, IN
Mohamed Kabad - Atlanta GA, US
Jayamohan Puthenveetil - Bangalore, IN
Jonathan Blake Brannon - Smyrna GA, US

International Classification:

G06F 16/958
G06F 16/957

Abstract:

Data processing systems and methods, according to various embodiments, are adapted for determining a categorization for each tracking tool that executes on a particular webpage based on a variety of criteria, such as the purpose of the tracking tool and its source script. The system may compare the characteristics of tracking tools on a webpage to a database of known tracking tools to determine the appropriate categorization. When a user visits the webpage, the system analyzes these categories and determines whether the tracking tool should be permitted to run based on the categories and/or other criteria, such as whether the user has consented to the use of that type of tracking tool.