Jeffrey A Cameron

US Patent:

20090119153, May 7, 2009

Filed:

Nov 6, 2007

Appl. No.:

11/935836

Inventors:

Jeffrey A. Cameron - Carrollton TX, US

Assignee:

FREEMAN CAPITAL COMPANY - Las Vegas NV

International Classification:

G06Q 30/00

US Classification:

705 10

Abstract:

A tool is provided for use in connection with development of a brand essence. The tool includes a plurality of subsets of descriptor cards. Each subset of descriptor cards has a first set of indicia relating to an associated human sense on a first side of each descriptor card and a second set of indicia relating to the associated human sense on a second side of each descriptor card. The subsets of descriptor cards are based on a plurality of theme categories common to each subset. The first set of indicia on each descriptor card includes a theme category, at least one example associated with the theme category and relating to the associated human sense, at least one descriptor associated with each example, and at least one image associated with the example. The second set of indicia on each descriptor card includes the example on the first side of the descriptor card and the image on the first side of the descriptor card.