Jeffrey S Gustafson

US Patent:

20080319828, Dec 25, 2008

Filed:

Jan 11, 2008

Appl. No.:

12/013364

Inventors:

Adam G. Southam - Edina MN, US
Jeffrey Sven Gustafson - Eden Prairie MN, US

Assignee:

Syndicast Corporation - Eden Prairie MN

International Classification:

G06Q 30/00
G06F 17/30

US Classification:

705 10, 705 14

Abstract:

A system and method are provided for exposing Internet users to advertisements together with the distribution of media content in a manner which is germane to conventional syndicated broadcast agreements. The system includes a processor coupled to a memory device. The system further includes software means operable on the processor and memory device. The software means is operable on the processor for obtaining a user specific set of data prior to distributing a media package. The software means is operable for selecting a number of advertisements from a data bank containing a plurality of advertisements based on the user specific set of data. The software means is operable for combining the selected number of advertisements with a requested set of media content to form the media package. The software means is further operable for distributing the media package. In this manner a regional broadcasting station can preserve its investment in purchasing national syndicate broadcast rights by ensuring regional advertisers a penetration of their advertisements across a regional Internet audience. Methods for performing the same are similarly included.

US Patent:

20140259058, Sep 11, 2014

Filed:

May 23, 2014

Appl. No.:

14/285918

Inventors:

- Eden Prairie MN, US
Jeffrey Sven Gustafson - Eden Prairie MN, US

Assignee:

Syndicast Corporation - Eden Prairie MN

International Classification:

H04N 21/81
H04N 21/435

US Classification:

725 34

Abstract:

A system and method are provided for exposing Internet users to advertisements together with the distribution of media content in a manner which is germane to conventional syndicated broadcast agreements. The system includes a processor coupled to a memory device. The system further includes software means operable on the processor and memory device. The software means is operable on the processor for obtaining a user specific set of data prior to distributing a media package. The software means is operable for selecting a number of advertisements from a data bank containing a plurality of advertisements based on the user specific set of data. The software means is operable for combining the selected number of advertisements with a requested set of media content to form the media package. The software means is further operable for distributing the media package. In this manner a regional broadcasting station can preserve its investment in purchasing national syndicate broadcast rights by ensuring regional advertisers a penetration of their advertisements across a regional Internet audience. Methods for performing the same are similarly included.