Jennifer L Schultz

US Patent:

20120047529, Feb 23, 2012

Filed:

Aug 20, 2010

Appl. No.:

12/860145

Inventors:

Jennifer Schultz - Johns Creek GA, US
Charles Dasher - Lawrenceville GA, US

International Classification:

H04N 7/025

US Classification:

725 34

Abstract:

An integrated television delivery and social networking system for improving service to a user. A television delivery system delivers television programs and advertisements to the user, and a social network website enables the user to post social updates for the user's friends and to receive social updates from the friends. An interworking unit interworks between the television delivery system and the social network website. The interworking unit obtains information from the television delivery system or the social network website and automatically provides the information from one to the other. The system may automatically post to the website, an indication of what television program the user is watching; may display to the user how many of his friends liked the television program or advertisement the user is watching; and may use user interests in the user's social network profile to select targeted television advertisements to present to the user.

US Patent:

20120060183, Mar 8, 2012

Filed:

Sep 3, 2010

Appl. No.:

12/875759

Inventors:

Jennifer Schultz - Johns Creek GA, US
Charles Dasher - Lawrenceville GA, US

International Classification:

H04N 7/10

US Classification:

725 34

Abstract:

A system and method for providing interactive television advertising. When a viewer with interactive capability is identified, the system invites the viewer to create an advertisement. When the viewer accepts, the system displays advertisement parameters on the viewer's television or other connected computing device such as a smartphone. The viewer uses a remote control mechanism to select parameters and send them to an interactive advertising unit in a television delivery system. The interactive advertising unit creates the interactive advertisement in accordance with the selected advertisement parameters. The system then shows the interactive advertisement to the viewer during the next commercial break.

US Patent:

20120066712, Mar 15, 2012

Filed:

Sep 13, 2010

Appl. No.:

12/880609

Inventors:

Jennifer Schultz - Johns Creek GA, US

International Classification:

H04N 7/025
G06Q 30/00

US Classification:

725 32, 705 1449

Abstract:

An advertising slot notification (ASN) system and method for automatically notifying an advertiser that a desired targeted advertising slot meeting an advertiser-defined preference is available. The advertiser-defined preference, such as programming content associated with the advertising slot, is input to a comparison unit together with information on available advertising slots and associated programming content. The comparison unit compares the preference with the available slots and associated information to identify a slot meeting the advertiser-defined preference. A notification server automatically notifies the advertiser that the desired advertising slot is available. The system may also include an advertising slot labeling (ASL) system for providing to the comparison unit, an advertisement slot label for each available advertising slot, wherein the label indicates an effectiveness level for each advertising slot when used to present different kinds of advertisements.

US Patent:

20120084809, Apr 5, 2012

Filed:

Sep 30, 2010

Appl. No.:

12/894971

Inventors:

Jennifer Schultz - Johns Creek GA, US

International Classification:

H04N 7/10

US Classification:

725 34

Abstract:

A method and interactive advertisement selection system for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time. The viewer utilizes an advertisement selection mechanism such as a television remote control or other computing device to indicate the desire to skip an advertisement currently being shown. An advertisement selection server receives the skip indication, stops the current advertisement, selects a next advertisement from a list of advertisements scheduled for the advertising block, and starts the next advertisement. The server ensures selected advertisements will fit within the advertising block. Records are maintained of which advertisements were viewed in their entirety, partially viewed, or skipped.