Jerome D Mccarthy

Learning Aid for Use With Basic Marketing: A Managerial Approach

Learning Aid for Use With Essentials of Marketing: A Global-managerial Approach

Essentials of Marketing: A Global-mangerial approach

Essentials of Marketing: Student Package #1

Basic Marketing: A Marketing Strategy Planning Approach

E. Jerome McCarthy

E. Jerome McCarthy was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the ...