Jerome Williams

US Patent:

7941350, May 10, 2011

Filed:

Apr 23, 2008

Appl. No.:

12/081905

Inventors:

Allan Ginsburg - Rockville MD, US
David R. Murray - Winter Garden FL, US
Arthur Weinberger - Cary NC, US
Jerome Williams - Durham NC, US

Assignee:

Clear Channel Management Services, Inc. - San Antonio TX

International Classification:

A01K 5/02
G06F 17/50
G06F 17/22
G07F 19/00
G06Q 40/00

US Classification:

705 29, 705 31, 705 35

Abstract:

A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer. The data-mart also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner. Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units for an abnormality failsafe. Once processed by the local business units , the scenarios are presented to the advertising buyer.

US Patent:

20030154142, Aug 14, 2003

Filed:

Jan 15, 2002

Appl. No.:

10/045089

Inventors:

Allan Ginsburg - Rockville MD, US
David Murray - Winter Garden FL, US
Arthur Weinberger - Cary NC, US
Jerome Williams - Durham NC, US

Assignee:

Clear Channel Communications, Inc. - San Antonio TX

International Classification:

G06F017/60

US Classification:

705/028000

Abstract:

A method is provided for enterprise management and bundling of radio, outdoor and entertainment inventory to achieve maximum revenue on perishable products. An electronic data-mart or central information storage and data processing system is established to collect influencing factors for the probability and price sensitivity of a particular advertising buyer . The data-mart also collects business rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner . Once three or more variables exist, inventory and pricing fuzzy logic algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to the local business units for an abnormality failsafe. Once processed by the local business units , the scenarios are presented to the advertising buyer . Negotiations typically take place which cause for the process to restart. The main systems that interact to build these scenarios are: an enterprise data-mart , a scenario planner , a performance measure system , a rate or yield management subsystem , a traffic and accounts receivable system and a similarly configured local inventory booking system . A business rules engine provides the local rule definitions for scaling inventory and price to provide for the most profitable combination.

US Patent:

20110202389, Aug 18, 2011

Filed:

Apr 28, 2011

Appl. No.:

13/096160

Inventors:

Allan Ginsburg - Rockville MD, US
David R. Murray - Winter Garden FL, US
Arthur Weinberger - Cary NC, US
Jerome Williams - Durham NC, US

Assignee:

CLEAR CHANNEL MANAGEMENT SERVICES, INC. - San Antonio TX

International Classification:

G06Q 10/00

US Classification:

705 735

Abstract:

A method is provided for enterprise management and bundling of inventory to maximize revenue on perishable products. An electronic data-mart collects factors for the probability and price sensitivity of a buyer. The data-mart also collects rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner. Once three or more variables exist, algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to local business units for an abnormality failsafe. Once processed by local business units, the scenarios are presented to the buyer. Negotiations typically cause the process to restart. The main systems that interact to build scenarios are: an enterprise data-mart, a scenario planner, a performance measurement system, a rate or yield management subsystem, a traffic and accounts receivable system, and a local inventory booking system.

US Patent:

20110202410, Aug 18, 2011

Filed:

Apr 28, 2011

Appl. No.:

13/096186

Inventors:

Allan Ginsburg - Rockville MD, US
David R. Murray - Winter Garden FL, US
Arthur Weinberger - Cary NC, US
Jerome Williams - Durham NC, US

Assignee:

CLEAR CHANNEL MANAGEMENT SERVICES, INC. - San Antonio TX

International Classification:

G06Q 30/00

US Classification:

705 1469

Abstract:

A method is provided for enterprise management and bundling of inventory to maximize revenue on perishable products. An electronic data-mart collects factors for the probability and price sensitivity of a buyer. The data-mart also collects rules for inventory scaling, available inventory to sell, budget (goal) information, advertiser payment history, and station performance data to feed to a scenario planner. Once three or more variables exist, algorithms create scenario plans to present the most profitable bundle of offerings. The scenarios are typically pre-approved although presented to local business units for an abnormality failsafe. Once processed by local business units, the scenarios are presented to the buyer. Negotiations typically cause the process to restart. The main systems that interact to build scenarios are: an enterprise data-mart, a scenario planner, a performance measurement system, a rate or yield management subsystem, a traffic and accounts receivable system, and a local inventory booking system.