Jingying Zhang

US Patent:

20070288304, Dec 13, 2007

Filed:

Jul 6, 2007

Appl. No.:

11/774066

Inventors:

Chris Gutierrez - Overland Park KS, US
Jingying Zhang - Mission KS, US

Assignee:

ADKNOWLEDGE, INC. - Kansas City MO

International Classification:

G06Q 30/00

US Classification:

705010000

Abstract:

Methods and systems for determining the correlation between electronic informational campaigns, for example, two advertising campaigns, and then determining the particular campaign for a user, by a three phase process, based on the behavior of multiple users, are disclosed. In a first phase, probabilities of one campaign, with respect to another campaign, are calculated, and values of expected revenue for each campaign are determined from the probabilities. The campaigns with the greatest expected revenues are then analyzed, to determine the extent of their correlation, in the second phase. In the second phase, the correlation between two campaigns is determined, by determining a correlation value, indicative of the correlation between two campaigns. In a third phase, the correlation is factored by a user interest score, to determine a ranked order of campaigns for a particular user.