John Burnett

Mycogenetics; An Introduction to the General Genetics of Fungi

Promotion Management: A Strategic Approach

Promotion Management: A Strategic Approach

Promotion Management

Introducing Marketing

Introducing Marketing

Core Concepts of Marketing

Dangerous Waters: Modern Piracy and Terror on the High Seas

John Burnett Bar Burnett

John Patrick Aubone Burnett, Baron Burnett (born 19 September 1945) is a Liberal Democrat politician in the United Kingdom, and was a Member of Parliament...

John Burnett

John Burnett may refer to: John Burnett (judge) (18311890), American judge on the Oregon Supreme Court; John Burnett (merchant) (17291784), Aberdeen...

Where Soldiers Fear to Tread: A Relief Worker's Tale of Survival

“There is going to be a shooting here and it is a toss-up who is going to get the boy’s first round. The soldier, about ten years old, is jamming the barrel of his gun hard against my driver’s face, and unless the kid decides to go for me, the relief worker, my driver is going to get his head blown ...

Advertising: Principles and Practice (7th Edition)

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

Destiny Obscure: Autobiographies of Childhood, Education and Family From the 1820s to the 1920s (Modern British History)

In this companion volume to Useful Toil, John Burnett has drawn extensively on over eight hundred previously unpublished manuscripts. The result is a unique record of childhood that reveals in intimate detail the trials and hard-won triumphs of nineteenth-century working-class life. Besides affordin...

Uncivilized Beasts and Shameless Hellions: Travels with an NPR Correspondent

In this candid, intimate account, an award-winning 20-year veteran NPR correspondent takes readers behind the scenes of the major events of our time, letting us see what it's really like gathering the news on the front linesAs a radio journalist whose work appears regularly on Morning Edition and Al...

Plenty and Want: Social History of Diet in England from 1815 to the Present Day

England Eats Out: A Social History of Eating Out in England from 1830 to the Present

Why do so many people now eat out in England? Food and the culture surrounding how we consume it are high on everyone’s agenda. England Eats Out is the ultimate book for a nation obsessed with food. Today eating out is more than just getting fed; it is an expression of lifestyle. In the past it has ...

Introduction to Marketing Communications: An Integrated Approach

For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and...

Advertising: Principles and Practice (6th Edition)

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these day...