John F Doorley

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in pub...

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, governmen...

By John Doorley - Reputation Management: The Key to Successful Public Relations and (3rd Edition) (2015-02-21) [Paperback]

Reputation Management: The Key to Successful Public Relations and Corporate Communication by Doorley, John, Garcia, Helio Fred 3rd edition (2015) Paperback

Reputation Management: The Key to Successful Public Relations and Corporate Communication 2nd edition by Doorley, John, Garcia, Helio Fred (2010) Hardcover

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup i...

Reputation Management Key to Successful Public Relations and Corporate Communication by Doorley, John, Garcia, Helio Fred [Routledge,2010] [Paperback] 2ND EDITION

Reputation Management Key to Successful Public Relations and Corporate Commun.... Routledge, 2010.