John T Small

US Patent:

20080263589, Oct 23, 2008

Filed:

Apr 23, 2007

Appl. No.:

11/789016

Inventors:

Alan Jacobson - Norfolk VA, US
Janet DeGeorge - Gilbert AZ, US
John C. Small - Knoxville TN, US

International Classification:

H04N 7/173

US Classification:

725 37

Abstract:

The present application discloses a video classified advertisement web-enabled operation combining advertisements with videos specifically designed to advertise items and services for sale. The website, www.RealPeopleRealStuff.com, combines the methodology of Drupal modules, but not limited to Drupal open source modules, creates a content data model for video ads using such as Drupal's CCK module, converts most video formats, MPEG, QuickTime, and AVI, into flash (FLV) format using such as Drupal's FFMPEG module or maintain native video format if not convertible to flash format (FLV), creates a software routine that determines the most cost effective way to download videos, moves the video storage from the hosting servers to the Simple Storage Server (S3) such as Amazon S3 servers, creates an Application programming interface (API) between the hosting and storage servers, and simultaneously or later creates a category taxonomy for grouping ads for a video classified advertisement website. This present application presents a programming system that allows the seller to showcase the attributes of their product or service through video advertisements in a way that text and still photos cannot. This system provides sellers or businesses the ability to star in their own commercials appealing to their desire for celebrity. This application provides businesses a method to advertise via videos. This application's web interface allows users to post their video advertisements under uniquely named categories, which encourages users to be creative with their video ads. The present application allows users to schedule their frequency, track the effectiveness of their campaign(s), and pay for their advertisements without the assistance of a sales rep. Performing all these functions online, 24/7, is another distinct advantage over any known web-enabled service.