Jonathan L Dodson

US Patent:

20130263181, Oct 3, 2013

Filed:

Mar 11, 2013

Appl. No.:

13/793384

Inventors:

Jonathan Robert DODSON - San Francisco CA, US
Michael Gregory SULLIVAN - San Francisco CA, US
Ali ZANDIFAR - San Francisco CA, US
Matthew TILLMAN - San Francisco CA, US

Assignee:

SET MEDIA, INC. - San Francisco CA

International Classification:

H04N 21/81

US Classification:

725 32

Abstract:

Described are computer-based methods and apparatuses, including computer program products, for defining video advertising channels. A set of requirements is received for an advertising channel. A training set of video content is identified based on the set of requirements. A set of baseline categorizations is received that includes, for each video in the training set of video content, a categorization for each requirement from the set of requirements. A set of experiments is calculated based on the training set of video content and the set of baseline categorizations to determine video content for the advertising channel.

US Patent:

20140157299, Jun 5, 2014

Filed:

Nov 27, 2013

Appl. No.:

14/092055

Inventors:

- San Francisco CA, US
Jonathan Robert DODSON - San Francisco CA, US
Robert Philip IMPOLLONIA - San Mateo CA, US
Craig GLENNIE - San Francisco CA, US
Ben REITER - San Francisco CA, US
Hardik Jayant SHAH - San Francisco CA, US
Matthew TILLMAN - San Francisco CA, US
Clifford WARREN - San Francisco CA, US

Assignee:

SET MEDIA, INC. - San Francisco CA

International Classification:

H04N 21/442
H04N 21/2668

US Classification:

725 14

Abstract:

Systems and methods are provided for reporting advertisement performance at the video level. The video-level reporting system can include an ad server receiving requests from a user to view a video. The ad server transfers the request to an application programming interface for processing the request. The video-level reporting system can also include a storage and reporting module that stores the requested video and a corresponding advertisement, a video capture module for analyzing the user requested video, an analytics module for identifying user events and analyzing the advertisement performance based on the events, and an indexing module for indexing the requested videos.