age ~50
from Parker, CO
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of co...
Author
Jonathan E. Schroeder, Miriam Salzer-Morling
Binding
Hardcover
Pages
236
Publisher
Routledge
ISBN #
0415355982
EAN Code
9780415355988
ISBN #
2
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of co...
Author
Jonathan E. Schroeder, Miriam Salzer-Morling
Binding
Paperback
Pages
240
Publisher
Routledge
ISBN #
0415355990
EAN Code
9780415355995
ISBN #
1
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communic...
Binding
Hardcover
Pages
424
Publisher
Routledge
ISBN #
0415783674
EAN Code
9780415783675
ISBN #
6
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, im...
Author
Jonathan Schroeder
Binding
Paperback
Pages
208
Publisher
Routledge
ISBN #
0415366259
EAN Code
9780415366250
ISBN #
4
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Cu...
Binding
Hardcover
Pages
390
Publisher
Routledge
ISBN #
1138787965
EAN Code
9781138787964
ISBN #
3