Jonathan Shottan

US Patent:

20160171534, Jun 16, 2016

Filed:

Dec 11, 2014

Appl. No.:

14/567691

Inventors:

- Menlo Park CA, US
Benjamin Lewis - San Francisco CA, US
Dwight Ewing Crow - San Francisco CA, US
Jonathan Shottan - San Francisco CA, US
Peng Fan - Castro Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.

US Patent:

20160171535, Jun 16, 2016

Filed:

Dec 12, 2014

Appl. No.:

14/569275

Inventors:

- Menlo Park CA, US
Benjamin Lewis - San Francisco CA, US
Dwight Ewing Crow - San Francisco CA, US
Jonathan Shottan - San Francisco CA, US
Peng Fan - Castro Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.

US Patent:

20160173540, Jun 16, 2016

Filed:

Dec 10, 2014

Appl. No.:

14/566673

Inventors:

- Menlo Park CA, US
Benjamin Lewis - San Francisco CA, US
Dwight Ewing Crow - San Francisco CA, US
Jonathan Shottan - San Francisco CA, US
Peng Fan - Castro Valley CA, US

International Classification:

H04L 29/06
G06Q 30/06
H04L 29/08

Abstract:

One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

US Patent:

20160162913, Jun 9, 2016

Filed:

Dec 9, 2014

Appl. No.:

14/564530

Inventors:

- Menlo Park CA, US
Benjamin Lewis - San Francisco CA, US
Dwight Ewing Crow - San Francisco CA, US
Jonathan Shottan - San Francisco CA, US
Peng Fan - Castro Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

US Patent:

20160140609, May 19, 2016

Filed:

Nov 14, 2014

Appl. No.:

14/542389

Inventors:

- Menlo Park CA, US
Michael Desmond Pinkowish - San Francisco CA, US
Liang He - Mountain View CA, US
Yingsheng Gao - Sunnyvale CA, US
Islam Farid Hamed AbdelRahman - Menlo Park CA, US
Alexandra Louise Krakaris - Orinda CA, US
Ajoy Joseph Frank - Sunnyvale CA, US
Reid Steven Gershbein - San Francisco CA, US
Srikant Ramakrishna Ayyar - Menlo Park CA, US
Guven Burc Arpat - Los Altos CA, US
Michael Lee Develin - San Francisco CA, US
Michael Nicholas Hudack - San Francisco CA, US
Maxim Sokolov - Palo Also CA, US
Wenrui Zhao - Fremont CA, US
Jonathan Shottan - San Francisco CA, US
Aaron Ted Glemann - San Mateo CA, US
Ksenia Timonina - San Francisco CA, US

International Classification:

G06Q 30/02
G06F 17/30

Abstract:

A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.

US Patent:

20160140620, May 19, 2016

Filed:

Nov 14, 2014

Appl. No.:

14/542397

Inventors:

- Menlo Park CA, US
Deniz Demir - Sunnyvale CA, US
Alexandra Louise Krakaris - Orinda CA, US
Liang He - Mountain View CA, US
Yingsheng Gao - Sunnyvale CA, US
Islam Farid Hamed AbdelRahman - Menlo Park CA, US
Ajoy Joseph Frank - Sunnyvale CA, US
Reid Steven Gershbein - San Francisco CA, US
Srikant Ramakrishna Ayyar - Menlo Park CA, US
Guven Burc Arpat - Los Altos CA, US
Michael Lee Develin - San Francisco CA, US
Michael Nicholas Hudack - San Francisco CA, US
Maxim Sokolov - Palo Alto CA, US
Jonathan Shottan - San Francisco CA, US
Wenrui Zhao - Fremont CA, US

International Classification:

G06Q 30/02
G06F 17/30

Abstract:

A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.

US Patent:

20160117740, Apr 28, 2016

Filed:

Oct 27, 2014

Appl. No.:

14/524335

Inventors:

- Menlo Park CA, US
Benjamin Lewis - San Francisco CA, US
Dwight Ewing Crow - San Francisco CA, US
Jonathan Shottan - San Francisco CA, US
Peng Fan - Castro Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.

US Patent:

20140279045, Sep 18, 2014

Filed:

Dec 11, 2013

Appl. No.:

14/103815

Inventors:

- Redwood City CA, US
Jonathan SHOTTAN - San Francisco CA, US

International Classification:

G06Q 30/02

US Classification:

705 1466

Abstract:

Disclosed is a computer-implemented method for audience ID synchronization in a data management platform. In one embodiment, the method includes receiving a first redirect traffic from a first domain during a first browser session, in response to a web browser loading an embedded web object on a web page of the first domain; identifying a consumer user by searching through a cookie cache of the web browser to determine whether an unity identifier has been assigned in the cookie cache by the data management platform; in response to determining no unity identifier has been assigned to the consumer user, generating a cookie containing a new unity identifier and dropping the cookie in the cookie cache of the web browser; and synchronizing identifiers for the consumer user with a partner platform by updating a matching table of the identifiers with either the identified unity identifier or the new unity identifier.