Curation seems to be whats driving the deal; Spotify head of business development Jorge Espinel repeatedly mentioned Starbucks impressive track record of breaking new artists and rediscovering old ones. Theyve been a tastemaker in music for many years, he says. What Spotify offers is easy tools
Playing music on a smartphone is nothing new. But Spotify's head of global business development ,Jorge Espinel, said phone apps could soon be used to choose music that would follow the user around, playing on the nearest device in his or her home.