David Hills - San Francisco CA, US John Donahue - Brooklyn NY, US David Simon - New York NY, US Julia Parsons - San Francisco CA, US Milena Talavera - San Francisco CA, US Seph Zdarko - Redwood City CA, US Peter O'Sullivan - San Francisco CA, US
International Classification:
G06Q 30/02
US Classification:
705 146
Abstract:
A non-transitory computer readable storage medium includes executable instructions to evaluate a web page to derive a web page scoring schema that is contingent upon selected advertising campaign parameters that establish a unique scoring system of an advertiser. A bid on an advertisement opportunity in the web page based is generated based upon the web page scoring schema.
Siiri Lane, Edward Aubry, Emily Kannenstine, Tomoko Sannomiya, Rachel Kovar, Nicholas Glass, John Churchill, John Richardson, Kester Hodge, Lucas Houk, Beth Parkinson