Julie K Black

US Patent:

8255948, Aug 28, 2012

Filed:

Apr 23, 2008

Appl. No.:

12/108260

Inventors:

Julie Black - Mountain View CA, US
Lawrence P. Ip - Emerald Hills CA, US
Emre Y. Baran - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

H04N 7/025

US Classification:

725 35, 725 36, 709219

Abstract:

Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.

US Patent:

8539067, Sep 17, 2013

Filed:

May 11, 2010

Appl. No.:

12/777554

Inventors:

Adam I. Juda - New York NY, US
Alexandra Baugher - San Francisco CA, US
Michael M. Meyer - Seattle WA, US
Pavan K. Desikan - Palo Alto CA, US
Ilia Mirkin - New York NY, US
Julie A. Black - Menlo Park CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 15/16
G06F 15/173
G06Q 30/00

US Classification:

709224, 705 1442, 705 1443, 709203

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.

US Patent:

8554619, Oct 8, 2013

Filed:

May 11, 2010

Appl. No.:

12/777593

Inventors:

Adam I. Juda - New York NY, US
Alexandra Baugher - San Francisco CA, US
Michael M. Meyer - Seattle WA, US
Pavan K. Desikan - Palo Alto CA, US
Ilia Mirkin - New York NY, US
Julie A. Black - Menlo Park CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 144

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.

US Patent:

20090210385, Aug 20, 2009

Filed:

Feb 19, 2008

Appl. No.:

12/033590

Inventors:

Sridhar Ramaswamy - Cupertino CA, US
Angela Chunwah Lai - Mountain View CA, US
Mark A. Foltz - San Francisco CA, US
Ariel H. Bardin - Belmont CA, US
Julie Black - Mountain View CA, US
Joerg Heilig - Los Altos CA, US
Thomas R. Stanis - Saratoga CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06F 17/30
G06Q 30/00

US Classification:

707 3, 705 14, 707E17014

Abstract:

Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.

US Patent:

20100262484, Oct 14, 2010

Filed:

Aug 20, 2009

Appl. No.:

12/544564

Inventors:

Ariel H. Bardin - Belmont CA, US
Thomas R. Stanis - Saratoga CA, US
Julie A. Black - Menlo Park CA, US
Jason C. Miller - San Francisco CA, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 1441

Abstract:

Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface.

US Patent:

20120089459, Apr 12, 2012

Filed:

Oct 7, 2011

Appl. No.:

13/269154

Inventors:

Sridhar Ramaswamy - Cupertino CA, US
Angela Chunwah Lai - Mountain View CA, US
Mark A. Foltz - Seattle WA, US
Ariel H. Bardin - Belmont CA, US
Julie Black - Menlo Park CA, US
Joerg Heilig - Los Altos CA, US
Thomas R. Stanis - Saratoga CA, US

Assignee:

GOOGLE INC. - Mounain View CA

International Classification:

G06Q 30/02
G06F 17/30

US Classification:

705 1449, 707770, 707E17108

Abstract:

Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.

US Patent:

20130254015, Sep 26, 2013

Filed:

May 16, 2013

Appl. No.:

13/895705

Inventors:

Alexandra Baugher - San Francisco CA, US
Michael M. Meyer - Seattle WA, US
Pavan K. Desikan - Palo Alto CA, US
Ilia Mirkin - New York NY, US
Julie A. Black - Menlo Park CA, US

International Classification:

G06Q 30/02

US Classification:

705 1442, 705 1443

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.

US Patent:

20150262250, Sep 17, 2015

Filed:

Jun 2, 2015

Appl. No.:

14/728549

Inventors:

- Mountain View CA, US
Angela Chunwah Lai - Mountain View CA, US
Mark A. Foltz - Seattle WA, US
Ariel H. Bardin - Belmont CA, US
Julie A. Black - Menlo Park CA, US
Joerg Heilig - Los Altos CA, US
Thomas R. Stanis - Saratoga CA, US

International Classification:

G06Q 30/02

Abstract:

Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.