Julie Lara Swanke

Senior Digital Product Manager At Red Wing Shoe Co.

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Position:

Senior Digital Product Manager at Red Wing Shoe Co.

Location:

Greater Minneapolis-St. Paul Area

Industry:

Retail

Work:

Red Wing Shoe Co. - Red Wing, MN since Oct 2012
Senior Digital Product Manager
BestBuy.com Feb 2011 - Dec 2012
Sr. Digital Commerce Product Manager
BestBuy.com Feb 2008 - Jan 2011
eCommerce Product Manager
BestBuy.com Feb 2004 - Mar 2008
eBusiness Sr. Customer Experience Analyst
Lectra 2003 - 2003
Consultant

Education:

Florida State University
BA, International Affairs Jupiter High School

Skills:

Web Analytics
E-commerce
Digital Marketing
Omniture
Social Media
Online Marketing
Google Analytics
Analytics
Social Media Marketing
Online Advertising
Interactive Marketing
Strategy
PPC
Marketing Strategy
SEO
Advertising

Digital Product Director, Item Data And Content

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Location:

4640 Old Kent Rd, Excelsior, MN 55331

Industry:

Retail

Work:

Target
Digital Product Director, Item Data and Content
Panasonic Oct 2014 - Dec 2015
Director of Digital Customer Experience, Acquisition, and Retention
Red Wing Shoe Co. Oct 2012 - Oct 2014
Head of Digital Product
Best Buy May 2011 - Oct 2012
Director of Digital Checkout and Profile and Senior Commerce Product Manager
Best Buy Feb 2008 - May 2011
Transact and Interact Site Manager and Digital Product Manager

Education:

University of Wisconsin - Madison
Bachelors, Bachelor of Arts Jupiter High School
Florida State University
Bachelors, Bachelor of Arts, International Affairs

Skills:

E Commerce
Web Analytics
Analytics
Strategy
Management
Marketing Strategy
Digital Marketing
Leadership
Seo
User Experience
Advertising
Customer Experience
Marketing
Business Strategy
Product Management
Online Marketing
Retail
Agile Methodologies
Cross Functional Team Leadership
Omniture
Social Media
Product Development
Crm
Online Advertising
B2B
Competitive Analysis
Social Media Marketing
Process Improvement
Google Analytics
Interactive Marketing
Ppc
Digital Strategy
Mobile Devices
Merchandising
Multi Channel Marketing
Email Marketing
Product Marketing
Strategic Partnerships
Market Research
Team Building
Customer Insight
Mobile Marketing
Shopping Cart
Checkout
Paypal Integration
Marketing Communications
Direct Marketing
Integrated Marketing
Customer Acquisition
Marketing Management