Katherine M Skinner

US Patent:

20190266631, Aug 29, 2019

Filed:

Sep 28, 2018

Appl. No.:

16/146796

Inventors:

- Cupertino CA, US
Jason A. NOVAK - Chicago IL, US
Joseph A. TYSON - Redwood City CA, US
Dana J. DUBOIS - San Francisco CA, US
Jakob D. SWANK - Gilroy CA, US
Darren M. LEW - Los Altos CA, US
Dmitriy Y. FILYUSHIN - Santa Cruz CA, US
Katherine B. SKINNER - San Francisco CA, US
Ross F. LeBEAU - South San Francisco CA, US
Payam MIRRASHIDI - Los Altos CA, US
Guy L. TRIBBLE - Hillsborough CA, US
Jeffrey L. ROBBIN - Los Altos CA, US
Sam H. GHARABALLY - San Carlos CA, US

International Classification:

G06Q 30/02
H04L 29/06

Abstract:

The embodiments set forth techniques for managing advertisement attributions. A first technique can be implemented by an “app store” application, and include the steps of (1) receiving, from a first user application, a request to view a second user application, where the request includes a set of digitally-signed parameters that are specific to an advertising campaign (provided by an advertisement network) for the second user application that is presented by the first user application. In turn, and in response to identifying that the second user application satisfies at least one criterion, the app store application provides the set of digitally-signed parameters to an advertisement metrics manager that: (i) verifies the set of digitally-signed parameters, and (ii) indicates, to the advertisement network, that business logic should be carried out in association with the first user application and the second user application. A second technique for managing advertisement attributions is also disclosed.