Kathleen W Brougham

US Patent:

20160301984, Oct 13, 2016

Filed:

Oct 30, 2015

Appl. No.:

14/928145

Inventors:

- San Antonio TX, US
Amit Aggarwal - New York NY, US
Patricia D. Roberts - San Diego CA, US
Kathleen Brougham - Dana Point CA, US
Jeffrey Joseph Augustyn - Aliso Viejo CA, US

Assignee:

iHeartMedia Management Services, Inc. - San Antonio TX

International Classification:

H04N 21/81
H04N 21/458
H04N 21/44
H04N 21/262

Abstract:

Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.