Skills:
Self-employed contractor to law firms nationwide. Marketing for law firms as well as for individual lawyers and practice groups within the firms. Creating visuals for use in litigation for trial, mediation and arbitrations and client meetings. Analyzed documents in discovery and created detailed visuals and graphics based on information found. Specialized in construction law, working on cases ranging in damages from $2,000,000 to $150,000,000. Travel throughout the U.S. and extensively in Alaska working on litigation support and document recovery. Created extensive library of graphics to be used in litigation for medical cases, employment law, construction law and all torts cases. Hired to oversee various aspects of trial technology support for attorneys, paralegals, clients and consultants, including hardware coordination, set-up and breakdown of war rooms, courtrooms and other offsite locations for trials, arbitrations, hearings and other necessary meetings. Litigation graphics support includes presentation development, creation of PowerPoint slides, timelines, illustrations, document enhancements, photos, computer animations and poster boards. Act as a technology consultant to both in-house and external vendors, to ensure that data, equipment and services are provided for the support of the trial, arbitration or hearing. Managing litigation support needs during trial, including: scanning and printing of exhibits, creating or outsourcing demonstratives, loading transcripts, editing video, backing up and transferring data. Also acted as a jury consultant and evaluated potential juror profiles. Extensive training and research on the psychological impact of courtroom exhibits and structure exhibits to make the point for the client while also persuading the audience as to the points of the case. Developed a software and hired a software engineer to write code for a prototype software of litigation graphics and support. Negotiated with Quark, Corel, Visio and Microsoft for rights to software and associated graphics. with PE Systems LLC, Built the company from foundation into a multi-million dollar company. Directed and implemented all marketing functions of the company as well as client relations, sales support, lead generation and efficiency analysis of sales efforts. Sold company in 2010. Developed all sales and presentation materials, branding and messaging and all outbound communications. Developed newsletters, trade show displays and materials, all advertising materials and client messaging. Wrote all correspondence for sales group as well as client correspondence. Wrote all documents and created all artwork for web. Worked with ad agency to write script and oversaw production of professional promotional video. Developed ACT database of leads from beginning of company to now encompass 50,000 leads for the sales group. Identify and manage various lead sources as well as analysis of effectiveness of leads by analyzing sales contracts, evaluating profitability for the company and attempting to duplicate successful lead sources. Prepared comprehensive analysis matrix of identified potential competitors to the company including contact information, profile of competitor and sell-through tips for the sales group to combat objections by prospects. Created competitor grid for quick viewing by sales group to identify weaknesses and facts regarding competitors. Provide email templates, all presentations and follow up materials for sales force and update materials as the market changes. Keep detailed client list from inception of the company to present including all sales metrics, lead source and internal profitability in order to analyze metrics and react accordingly going forward. Built and maintained marketing budgets across product lines to ensure maximum results for financial resources available as well as maximizing time resources based on employees available for work within the company. Work with PR and Ad firms in order to put together strategies and proposals to establish the company as the expert in the field. Work on proposals for company name placement, press attention and speaking engagements. Make sure that information from focus groups held on our product is utilized in order to effectively change our presentation and marketing materials to reflect market needs as well as give consistent messaging internally to create branding across all employees and departments. Worked on establishment of client relations plan to increase number of referrals and client retention. Analyzed all existing and past clients and created a point matrix to classify clients into categories. Established benefits and communication levels for the company to each client category as well as transition plan to move clients between categories. Managed all aspects of creation of program as well as created a client care program internally to encourage employees to focus efforts on client satisfaction and over-performance by the company for our clients.