Forrester analyst Kelland Willis isnt too keen on the idea. She noted that Alibaba already owns Auctiva and Vendio, two American e-commerce software firms that already give the Chinese retailer access to a large portion of eBay sellers. Willis also said that Alibabas greatest potential for growth
Date: Sep 30, 2014
Category: Business
Source: Google
Alibaba's Plan: Today, China. Tomorrow, the World.
Although Alibaba is primarily focused on increasing market share within China, Forrester analyst Kelland Willis believes "they obviously do have their eye on the U.S. (and the investments are) a way to maybe test the waters (and see) what the market looks like here," she said.
If a U.S. company is selling something that international consumers don't readily have access to, that American company naturally will stand out among international competitors, said Kelland Willis, associate analyst at tech research firm Forrester.
Still, Alibaba could face increasing competition from Chinese rivals, such as Tencent, notes Forrester Research analyst Kelland Willis. "One of the biggest challenges Alibaba can expect to face in the next five years is stiff competition from both digital and e-commerce players,'' Willis says.