Kelly C Wu

age ~45

from San Jose, CA

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Also known as:

Kel C Wu

Connected to:

Kelly Wu Phones & Addresses

San Jose, CA
Newark, CA
3989 Bouquet Park Ln, San Jose, CA 95135

Emails

x***[email protected]

Resumes

Head Of Data Management And Audience Platform

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Location:

San Francisco, CA

Industry:

Internet

Work:

Ebay
Head of Data Management and Audience Platform
Ebay Aug 2015 - Feb 2017
Global Head of Database Marketing
Ebay Aug 2010 - Aug 2015
Senior Manager, Relationship Marketing
Ebay Marketplaces Oct 2005 - Aug 2010
Senior Database Marketing Manager
Ebay Jun 2002 - Oct 2005
Product Manager

Education:

California State University
Master of Business Administration, Masters Beijing University of Economics
Bachelors, Bachelor of Science

Skills:

Deliver Results
Europe
Channel
Ibm
Ebay
Infrastructure
Vendors
Relationship Marketing
Customer Oriented
Customer Retention
Change Control
Digital Marketing
Tableau
Data Segmentation
San
Driving
Marketing Automation
Australia
Sales and Marketing
Marketo
Mediaplex
Cross Functional Team Leadership
Product Management
Segmentation
Organizational Structure
Data Conversion
Databases
Trend
Issue Resolution
Management
Revenue
Briefing
Feasibility Studies
Exacttarget
Olap
Aprimo
Machine Learning
Resume
Computer Information Systems
Cultivating
North America
Statistics
Key Performance Indicators
Dmp
Integration
Sop
Crm
Allocations
Beijing
Functional Requirements
Jsp
Accounting
Adobe
Salesforce.com
Workflow
Collaborative
Execution
Implementation Planning
Market Data
Retention Programs
Portfolio Management
Languages
System
Test Execution
Tests
Asia
Reports
Strategy
Hadoop
Data Driven
Visual Basic
Strategies
Loyalty Programs
Sophisticated
Data Modeling
Data Solutions
Customer Insight
Testing
Pl/Sql
Entitlements
Applied Mathematics
Audience
Enterprise Software
Campaign Management
Intranet
Scripting
Streamline
Documentation
Results Driven
Reporting
Wave Energy
Partnerships
Analysis
Campaigns
Bash
Direct Marketing
Systems Design
Data Integration
Project Estimation
Test Planning
Economics
Instrumental
Cross Channel
Retail
Predictive Modeling
Business Systems Analysis
Thought Leadership
Applications
Relevance
Business Development
Incentives
Restful Web Services
Advertising
Evolve
Marketing Budget
Mega
Operations
Html
Marketing
Big Data
Leadership Development
Omniture
Essbase
Project Planning
Marketing Professional
Data Driven Testing
Sql
Distribution Center Operations
Launching
Dashboard
Analytics
Unix
Data Hygiene
Data Migration
Pivotal
Responsibility
Internal Audit
Customer Experience
Six Sigma
Unica
Database Marketing
Roadmap
Business Units
Shell
Efficiencies
Portfolio
Message Center
Data Management
End To End
Microsoft Sql Server
Audience Segmentation
Technical Design
Business Insights
Process Improvement
Data Quality
Global Marketing
Software
Fostering
Sas
Oracle
Doubleclick
Business Objects
Java
Knowledge Base
Fashion
Microstrategy
Mil
Client/Server
China
Summary Reports
Email Marketing
Financial Transactions
Business Strategy
Personalization
Optimization
Trading
Operations Processes
Software Development
Marketing Strategy
Templates
Analytical Approach
Global Teams
Delivery
Mergers and Acquisitions
Evaluation
Securities
Automation
Dbms

Kelly Wudoctorpang Kelly Wudong Mei Wu

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Kelly Wu

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Kelly Wu

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Licensed Realtor

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Work:

Remax Edge
Licensed Realtor

Kelly Wu

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Location:

United States

Kelly Wu

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Location:

United States

Kelly Wu

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Location:

San Francisco Bay Area

Industry:

Biotechnology

Us Patents

Enhanced Campaign Management Systems And Methods
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US Patent:

20100153196, Jun 17, 2010
Filed:

Nov 12, 2009
Appl. No.:

12/617562
Inventors:

Jedediah H. Paulson - San Mateo CA, US
Nella Shapiro - Mountain View CA, US
Sandeep K. Tukhar - Sunnyvale CA, US
Kelly Xinxin Wu - San Jose CA, US
International Classification:

G06F 7/10
G06F 17/30
G06Q 30/00
US Classification:

705 1413, 707769, 705 141, 707E17014, 707E1701, 707825, 707705, 707E17005
Abstract:

One exemplary embodiment of the disclosure provides a method to publish campaign data in an electronic environment. The exemplary method includes querying a database to select campaign metadata ready to publish to a target channel system and determining a plurality of value users as a subset of all end users. The value users are determined so that one or more coupons are automatically generated and distributed to each of the value users. A value of the coupon is based on a set of pre-defined criteria including a volume of business generated by the value user or how negatively impacted the value user was based on a negative purchase experience (e.g., product not as described or never received). The target channel system is selected from a plurality of channel systems based on a target indicating attribute of the campaign metadata. The packaged campaign metadata is transferred to the target channel system.