One exemplary embodiment of the disclosure provides a method to publish campaign data in an electronic environment. The exemplary method includes querying a database to select campaign metadata ready to publish to a target channel system and determining a plurality of value users as a subset of all end users. The value users are determined so that one or more coupons are automatically generated and distributed to each of the value users. A value of the coupon is based on a set of pre-defined criteria including a volume of business generated by the value user or how negatively impacted the value user was based on a negative purchase experience (e.g., product not as described or never received). The target channel system is selected from a plurality of channel systems based on a target indicating attribute of the campaign metadata. The packaged campaign metadata is transferred to the target channel system.
Ebay
Head of Data Management and Audience Platform
Ebay Aug 2015 - Feb 2017
Global Head of Database Marketing
Ebay Aug 2010 - Aug 2015
Senior Manager, Relationship Marketing
Ebay Marketplaces Oct 2005 - Aug 2010
Senior Database Marketing Manager
Ebay Jun 2002 - Oct 2005
Product Manager
Education:
California State University
Master of Business Administration, Masters
Beijing University of Economics
Bachelors, Bachelor of Science
Skills:
Deliver Results Europe Channel Ibm Ebay Infrastructure Vendors Relationship Marketing Customer Oriented Customer Retention Change Control Digital Marketing Tableau Data Segmentation San Driving Marketing Automation Australia Sales and Marketing Marketo Mediaplex Cross Functional Team Leadership Product Management Segmentation Organizational Structure Data Conversion Databases Trend Issue Resolution Management Revenue Briefing Feasibility Studies Exacttarget Olap Aprimo Machine Learning Resume Computer Information Systems Cultivating North America Statistics Key Performance Indicators Dmp Integration Sop Crm Allocations Beijing Functional Requirements Jsp Accounting Adobe Salesforce.com Workflow Collaborative Execution Implementation Planning Market Data Retention Programs Portfolio Management Languages System Test Execution Tests Asia Reports Strategy Hadoop Data Driven Visual Basic Strategies Loyalty Programs Sophisticated Data Modeling Data Solutions Customer Insight Testing Pl/Sql Entitlements Applied Mathematics Audience Enterprise Software Campaign Management Intranet Scripting Streamline Documentation Results Driven Reporting Wave Energy Partnerships Analysis Campaigns Bash Direct Marketing Systems Design Data Integration Project Estimation Test Planning Economics Instrumental Cross Channel Retail Predictive Modeling Business Systems Analysis Thought Leadership Applications Relevance Business Development Incentives Restful Web Services Advertising Evolve Marketing Budget Mega Operations Html Marketing Big Data Leadership Development Omniture Essbase Project Planning Marketing Professional Data Driven Testing Sql Distribution Center Operations Launching Dashboard Analytics Unix Data Hygiene Data Migration Pivotal Responsibility Internal Audit Customer Experience Six Sigma Unica Database Marketing Roadmap Business Units Shell Efficiencies Portfolio Message Center Data Management End To End Microsoft Sql Server Audience Segmentation Technical Design Business Insights Process Improvement Data Quality Global Marketing Software Fostering Sas Oracle Doubleclick Business Objects Java Knowledge Base Fashion Microstrategy Mil Client/Server China Summary Reports Email Marketing Financial Transactions Business Strategy Personalization Optimization Trading Operations Processes Software Development Marketing Strategy Templates Analytical Approach Global Teams Delivery Mergers and Acquisitions Evaluation Securities Automation Dbms
Feb 2012 to 2000 Executive/Administrative AssistantAlpine Electronics of America, INC Torrance, CA Aug 2007 to Feb 2012 Procurement specialistCitizen Watch Company of America, Inc
Sep 2005 to Aug 2007 Administrative ManagerSony Pictures Entertainment Co Ltd
May 2005 to Aug 2005 Business AnalystOrient Sound HK Co Ltd
Dec 2003 to Apr 2005 Senior Marketing SupervisorMatsushita Electric Industrial Corporation
Aug 2002 to Dec 2003 Procurement Coordinator
Education:
The Chinese University of HK Hong Kong, Hong Kong Island 2000 Bachelor of Arts in Japanese StudiesRikkyo University Tokyo, JP 1998 to 1999
Skills:
Japanese, Mandarin, Cantonese, SAP
Youtube
Curtis HS Unarmed Exhibition Drill Competitio...
Feb. 07, 2009 We performed this at Tottenville High School's 4th annua...
Category:
Travel & Events
Uploaded:
09 Feb, 2009
Duration:
6m 25s
See You Again- A-Rose & Kelly Wu
It's the best birthday gift I have ever gotten.
Category:
Music
Uploaded:
13 Apr, 2008
Duration:
3m 10s
Kelly Hu Maxim Shoot
www.youtube.com Kelly Hu Maxim Shoot The Scorpion King - X2 - Yuriko O...
Category:
Entertainment
Uploaded:
15 Mar, 2007
Duration:
2m 51s
I say a Wu, Kelly WU!!!!!
the song you've all been waitin for
Category:
Comedy
Uploaded:
08 Nov, 2006
Duration:
23s
Leanne Lam & Kelly Wu covers One and the Same...
Hey guys! It's me again. Well, this time, it's not just me. It's me an...
Category:
Music
Uploaded:
25 Jun, 2009
Duration:
31s
Kelly's Wu Tang
oh, the hotness. XD thanks to kirsten who paid $1 for him to do this.
Category:
Entertainment
Uploaded:
14 Mar, 2007
Duration:
23s
Googleplus
Kelly Wu
Work:
Western Human Nutrition Research Center - Student Intern (2011)
Education:
University of California, Davis - Clinical Nutrition