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"We're proud of the food we serve our 27 million U.S. customers every day, yet we know people have unanswered questions," said Kevin Newell, executive vice president, chief brand and strategy officer for McDonald's USA.
Date: Oct 14, 2014
Category: Business
Source: Google
How McDonald's Plans to Give Customers a Happier Meal
This is being done to address the questions, the comments and the concerns of our customers, company chief brand manager Kevin Newell said. It's not linked to the business performance at all. It's linked to making sure that our customers truly know the story about McDonald's food.
Date: Oct 13, 2014
Category: Business
Source: Google
Taco Bell Rolls Out Waffle Taco in Breakfast War with McDonald's
Kevin Newell, U.S. brand and strategy officer for McDonald's, seemed unfazed by Taco Bell's foray into the breakfast market. It is a major undertaking that requires training existing workers, hiring more staff to cover morning shifts and buying new equipment, he said. Taco Bell is bringing in new eq
Date: Feb 24, 2014
Category: U.S.
Source: Google
How Will McDonald's Get Rid of Those Unsold Wings?
be smart about Mighty Wings in the contextor any of the limited-time offers and price that we offerin the context of the entire menu board and what [customers] can get with other offerings vs. the limited-time offers, Kevin Newell, McDonalds chief brand and strategy officer for the U.S., said a
"McDonald's is committed to playing a positive role in children's well-being," said Kevin Newell, executive VP and global chief brand officer at McDonald's. "The Smurfs Happy Meal program delivers great quality food choices, fun toys and engaging digital content that reinforces important environment