Kevin F O'Connor

US Patent:

7039599, May 2, 2006

Filed:

Jun 15, 1998

Appl. No.:

09/094949

Inventors:

Dwight A Merriman - New York NY, US
Kevin O'Connor - New York NY, US

Assignee:

Doubleclick Inc. - New York NY

International Classification:

G06F 17/60

US Classification:

705 14

Abstract:

A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated accounting system. In one embodiment, the direct advertiser's server reports transactions back to the advertising server by email. In a second embodiment, a direct proxy server brokers the user's session (or interaction) with the direct advertiser's server, including transaction processing and the direct proxy server reports the results of transactions back to the advertising server and its associated accounting system. A direct proxy provides an independent audit of transactions at a remote direct advertiser's web site. The feedback of the results of direct advertisement transactions provides an efficient utilization of direct advertising space by way of an automated computer system with a predictive model for selection and distribution of direct advertising.

US Patent:

7827062, Nov 2, 2010

Filed:

Mar 12, 2004

Appl. No.:

10/798444

Inventors:

Dwight Allen Merriman - New York NY, US
Kevin Joseph O'Connor - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 17/60

US Classification:

705 1455, 705 1449, 705 1453

Abstract:

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

US Patent:

7844488, Nov 30, 2010

Filed:

Mar 12, 2004

Appl. No.:

10/798342

Inventors:

Dwight Allen Merriman - New York NY, US
Kevin Joseph O'Connor - New York NY, US

Assignee:

DoubleClick Inc. - New York NY
Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

US Patent:

7930207, Apr 19, 2011

Filed:

Mar 12, 2004

Appl. No.:

10/798340

Inventors:

Dwight Allen Merriman - New York NY, US
Kevin Joseph O'Connor - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

US Patent:

8242629, Aug 14, 2012

Filed:

Feb 3, 2009

Appl. No.:

12/364871

Inventors:

Lance Palatini - Morris Plains NJ, US
Kevin O'Connor - Henryville PA, US
Andrew Lysiak - Netcong NJ, US

Assignee:

Transistor Devices, Inc. - Hackettstown NJ

International Classification:

H02M 3/06

US Classification:

307 31, 307 34, 307 38, 307112, 307113, 307115

Abstract:

A hybrid load system includes a dynamic electronic load module, and a plurality of passive resistive modules coupled with the dynamic electronic load module. The hybrid system includes a control system in communication with the dynamic electronic load module and the passive resistive modules for determining when and how many of the passive resistive modules should be applied in parallel with the dynamic electronic load module for creating a desired load.

US Patent:

8566154, Oct 22, 2013

Filed:

Feb 26, 2002

Appl. No.:

10/082069

Inventors:

Dwight A Merriman - New York NY, US
Kevin J O'Connor - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1423, 705 1425, 705 1451, 705 1453

Abstract:

A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer. In particular, advertisements are selected for a given user, based on the past behavior of that specific given user. Advertiser web sites on the network are configured to anonymously report back user activity such as visit dates, purchases, specific product pages visited and the like. Alternative reporting embodiments include email, file transfer protocol and spotlight tags. User activity lists are processed to select candidates for re-targeting. Candidates for re-targeted advertisements are identified based on their own individual past activity, and stored in a list of candidate user ID's. When a candidate on the re-targeted list is identified at any network affiliate web site, a re-targeted advertisement is delivered to the candidate user.

US Patent:

RE44724, Jan 21, 2014

Filed:

May 24, 2000

Appl. No.:

09/577798

Inventors:

Dwight Allen Merriman - New York NY, US
Kevin J. O'Connor - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 15/16
G06Q 30/00
G06F 17/00

US Classification:

709219, 705 1453, 705 1473, 715205, 715234

Abstract:

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

US Patent:

20020072965, Jun 13, 2002

Filed:

Apr 15, 1999

Appl. No.:

09/293463

Inventors:

DWIGHT ALLEN MERRIMAN - NEW YORK NY, US
KEVIN JOSEPH O'CONNOR - NEW YORK NY, US

International Classification:

G06F017/60

US Classification:

705/014000

Abstract:

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.