Kevin Christopher Woods

US Patent:

20060212348, Sep 21, 2006

Filed:

Jul 29, 2005

Appl. No.:

11/193518

Inventors:

Matthew Lambert - Knoxville TN, US
Kevin Woods - Knoxville TN, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A system and method for scheduling advertisements. The system has an inventory of advertisements wherein each advertisement comprises a demographic and a client identifier. An interface is provided for receiving an order wherein the order has a target demographic, a target client identifier, impressions to be played (I), value (V), time remaining (T) and a product code (PC). An order priority is determined wherein for each advertisement of the advertisements the demographic matches the target demographic and the client identifier matches the target client identifier and the advertisements are sorted by priority (P) into a priority list. The priority for each advertisement is a function of the impressions to be played, the value, and the time remaining. An order queue is provided wherein the priority list is resorted by an attractiveness into a play list. The attractiveness (A) is a function of the priority, a number of spot blocks played since the advertisement last played (L) and a number of spot blocks since an advertisement with the same product code last played (S). An ad picker is provided which is capable of receiving a request for a spot block from an ad enabled playlist and providing a sufficient number of advertisements from the play list in order of attractiveness to fill the spot block and transmit the advertisements to the ad enabled playlist and wherein the ad picker monitors when a player plays each advertisement and determines the number of spot blocks played since the advertisement last played (L) and the number of spot blocks since an advertisement with the same product code last played (S). A player receives and plays the spot block.

US Patent:

20080195475, Aug 14, 2008

Filed:

Feb 8, 2007

Appl. No.:

11/703962

Inventors:

Matthew Cody Lambert - Knoxville TN, US
Kevin Travis Woods - Knoxville TN, US

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

To help customers make purchasing decisions, metrics can be measured and displayed to a user. In one embodiment, the metrics displayed include at least a portion of a measured metric over a first period of time, at least a portion of a current metric, and at least a portion of a projected future metric over a second period of time. In one embodiment, a system receives information relating to a target audience or advertisement delivery preferences of an advertiser. The system can display to the user an interface comprising a chart showing at least some historical impressions over a first period of time, at least some current impressions, and at least some projected future proposed impressions over a second period of time. In one embodiment, the user can use the interface to purchase and/or to bid for advertisement placements.