We anticipate this will be the biggest event in recommerce to date, said Kristina Kennedy, spokeswoman for Gazelle.com, which buys used electronics. Shortly after Apple announced Tuesdays news conference about the iPhone, Gazelles traffic spiked. There was a period where people were locking in a
Higher than expected demand, coupled with Apple's decision to drop the price of original iPad units by $100, forced the company to adjust its rates just hours after the Apple keynote. We spoke to Kristina Kennedy, who's in charge of branding and communications for Gazelle, about the first day trade-in figures and projections for the future. K
Date: Mar 04, 2011
Category: Sci/Tech
Source: Google
iPad owners rush to dump old tablets for new model
"It was a perfect storm, in part because of the short time between the announcement and availability," said Kristina Kennedy, Gazelle's director of brand and communications, of the trade-in surge Wednesday. "This as a very good indicator that Apple will sell a lot of iPad 2s."