Lance Michael Blundell from 741 Clement Ave, Charlotte, NC 28204, age 55

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Name / Title

Company / Classification

Phones & Addresses

Lance M. Blundell
President, Secretary, Treasurer

Digivibe Music

5649 Estelle St, San Diego, CA 92115

Lance Blundell
President, Secretary, Treasurer

Transworld Consortium

12520 High Blf Dr, San Diego, CA 92130

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Address:

741 Clement Ave, Charlotte, NC 28204

Licenses:

California - Active 1998

Education:

University of Colorado School of Law
University of San Diego School of Law

System And Method For Determining Advertising Effectiveness
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US Patent:

20050028188, Feb 3, 2005
Filed:

Aug 2, 2004
Appl. No.:

10/902875
Inventors:

Richard Latona - Atlanta GA, US
Lance Blundell - Atlanta GA, US
International Classification:

H04N007/16
G06F015/173
H04H009/00
US Classification:

725013000, 725022000, 709224000, 725023000
Abstract:

In general, the relative effectiveness of different advertising content may be determined by determining comparative values to be associated with a first and second advertisement that has been rendered in an online environment, wherein the comparative values reflect user activity related to online interactions with the advertisements. An impression count may be determined for the advertisements that reflect a number of opportunities made available to users to perceive the advertisements within the online environment. Relative effectiveness measures for the first advertisement and the second advertisements may be determined based at least in part on the comparative values and the impression counts to enable comparison of the relative effectiveness measures for the first and second advertisements.

System And Method For Determining Object Effectiveness
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US Patent:

20050027587, Feb 3, 2005
Filed:

Aug 2, 2004
Appl. No.:

10/902834
Inventors:

Richard Latona - Atlanta GA, US
Lance Blundell - Atlanta GA, US
International Classification:

G06F017/60
US Classification:

705010000
Abstract:

In general, the relative effectiveness of different objects may be determined by determining comparative values to be associated with a first and second object that has been rendered in an online environment, wherein the comparative values reflect user activity related to online interactions with the objects. An impression count may be determined for the objects that reflect a number of opportunities made available to users to perceive the objects within the online environment. Relative effectiveness measures for the first object and the second objects may be determined based at least in part on the comparative values and the impression counts to enable comparison of the relative effectiveness measures for the first and second objects.