Awards:
Frank Vinicor Award of Excellence for Exemplary Use or Adaptation of NDEP Resources in a Comprehensive, Multifaceted Campaign to Address Behavior Change
Centers for Disease Control and Prevention
Managed non-recurring state diabetes dollars to launch a multi-media campaign utilizing NDEP messages. Specifically, implementing the Get Real, Small Steps. Big Rewards, and Control Your Diabetes For Life campaigns via voiceover radio spots with heavy rotations on African American and Hispanic/Latino stations. Each of the five NDEP TV commercials have been featured on the “IMARA Woman” TV show, the Columbia State Museaum's "Body Vital" exhibit, and the Get Real and Control Your Diabetes For Life television commercials have been in rotation on various major TV stations across the state. NDEP print ads and articles have been published in the State newspaper, community weekly newspapers, daily newspapers, Home and Garden magazine (South Carolina only), and IMARA Woman magazine. NDEP posters have also been disseminated to local health departments and community health centers. Evaluation of the campaign, including media tracking, is ongoing.