The chain thrived in the 80s and 90s, but is now caught between competitors in the teen market like arch-nemesis American Eagle, as well as the upmarket Abercrombie& Fitch and cheaper fast fashion retailers that also cater to teens and children, writes Laura Northrup for Consumerist.
Laura Northrup 1992 graduate of Pioneer High School in Yorkshire, NY is on Memory Lane. Get caught up with Laura and other high school alumni from Pioneer