Lee S Weinblatt

age ~78

from Teaneck, NJ

Also known as:
  • Lee Marcia Weinblatt
  • Lee W Weinblatt
  • Laura Weinblatt
  • Weinblatt Ls
Phone and address:
376 Warwick Ave, Teaneck, NJ 07666
2018371464

Lee Weinblatt Phones & Addresses

  • 376 Warwick Ave, Teaneck, NJ 07666 • 2018371464
  • 465 Winthrop Rd, Teaneck, NJ 07666 • 2016920105 • 2018371919 • 2018621888
  • New Milford, NJ
  • 38 Franklin St, Tenafly, NJ 07670
  • Englewood, NJ
  • Anchorage, AK
  • Berlin, NJ
  • 376 Warwick Ave, Teaneck, NJ 07666 • 2019881547

Work

  • Position:
    Service Occupations

Education

  • Degree:
    Associate degree or higher

Wikipedia

Lee Weinblatt

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Lee Weinblatt is an American inventor and market researcher. Weinblatt's 60 inventions focus on means to investigate consumer response to commercial ...

Wikipedia References

Lee Weinblatt Photo 1

Lee Weinblatt

Work:

Weinblatt's 60 inventions focus on means to investigate consumer response to commercial products and advertising....

Education:
Area of science:

Advertising

Specialty:

Recorder

Skills & Activities:
Area of science:

Inventor

Resumes

Lee Weinblatt Photo 2

Chief Executive Officer At Ptg

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Location:
38 Franklin St, Tenafly, NJ 07670
Industry:
Market Research
Work:
Ptg
Chief Executive Officer at Ptg

Burke Marketing Research Jul 1, 1981 - Oct 1, 1983
President of Technology

Telcom Research Jul 1, 1977 - Jun 1, 1981
President

Prs In Vivo Jul 1972 - Jun 1977
V.p Technology
Education:
Temple University 1967 - 1969
Master of Science, Masters, Psychology
Skills:
Customer Insight
Marketing Research
Brand Equity
Advertising
Market Research
Marketing Strategy
Consumer Behaviour
Advertising Research
Consumer Products
Competitive Analysis
Product Innovation
Management
Segmentation
Focus Groups
Fmcg
Television
Quantitative Research
Brand Development
Market Analysis
Shopper Marketing
Digital Media
Brand Management
Analytics
Brand Architecture
Positioning
Online Advertising
Online Research
Brand Awareness
International Marketing
Copy Testing
Thought Leadership
Competitive Intelligence
Business Insights
Integrated Marketing
Analysis
Strategic Thinking
Sales
Business Development
Global Marketing
Consumer Insight
Entrepreneurship
Technology
Product Launch
Presentations
Consumer Packaged Goods Marketing
Photography
Creative Problem Solving
Consulting
Business Planning
Creative Strategy
Interests:
Professional Photographer
Languages:
Hebrew
Lee Weinblatt Photo 3

Owner, The Pretesting Company

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Position:
Owner at The PreTesting Company
Location:
Greater New York City Area
Industry:
Market Research
Work:
The PreTesting Company
Owner
Education:
Temple University - James E. Beasley School of Law 1968 - 1970
Name / Title
Company / Classification
Phones & Addresses
Lee Weinblatt
President, CEO, Owner, Ceo
Pretesting Co Inc
Commercial Nonphysical Research Advertising Agency · Marketing Research & Public Open Polling
38 Franklin St, Tenafly, NJ 07670
2015694800, 2015694842
Lee S Weinblatt
General Partner
WEINBLATT FAMILY LIMITED PARTNERSHIP
465 Winthrop Rd, Teaneck, NJ 07666

Us Patents

  • Interactive Access To Supplementary Material Related To A Program Being Broadcast

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  • US Patent:
    6993284, Jan 31, 2006
  • Filed:
    Mar 5, 2002
  • Appl. No.:
    10/092045
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
    Thomas Langer - Teaneck NJ, US
  • International Classification:
    H04H 1/00
  • US Classification:
    455 301, 455 305, 455 306, 455132, 455149, 725133, 725139, 725141, 725 32
  • Abstract:
    A method and apparatus for, interactively with a broadcast program that is being performed, enabling access to supplementary materials related to the program from a broadcast signal that is a combination of a programming signal and a supplementary materials signal. The broadcast output signal is received at a location of an audience. The programming signal of the received output signal is performed for the audience, with reproduction equipment. A signal related to the supplementary material signal is extracted from the received broadcast signal. Access to the supplementary material corresponding to the supplementary material signal is enabled in response to an interactive control signal actuated by a member of the audience tuned to the programming signal being performed, and based on the extracted signal.
  • Audience Detection

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  • US Patent:
    7155159, Dec 26, 2006
  • Filed:
    Mar 6, 2000
  • Appl. No.:
    09/519248
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
    Thomas Langer - Teaneck NJ, US
  • International Classification:
    H04H 9/00
  • US Classification:
    455 201, 725 18
  • Abstract:
    An audience surveying technique for identifying individual members of an audience listening to and/or watching a program performed from a programming signal source. A stationary apparatus is operatively arranged at a reception location with a plurality of portable devices designed to be worn by the audience members. The stationary apparatus detects and stores a surveying code transmitted with the program, and it also periodically emits a trigger signal which causes the portable devices to respond by emitting a unique identification signal pre-stored in each one. The stationary apparatus also detects and stores the identification signals. By associating the detected surveying code with the detected identification signals it is possible to quickly, accurately and reliably identify the individual audience members tuned to a particular program.
  • Use Of Saccadic Eye Motion To Indicate The Level Of Human Interest In Response To Visual Stimuli

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  • US Patent:
    7641341, Jan 5, 2010
  • Filed:
    May 10, 2007
  • Appl. No.:
    11/801560
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
  • International Classification:
    A61B 3/14
  • US Classification:
    351210, 351205
  • Abstract:
    Technique for providing an indication of viewer interest in response to visual stimuli. A viewer is exposed to visual stimuli. The viewer's saccadic eye motion occurring while the viewer is being exposed to the visual stimuli are measured. The visual stimuli are displayed together with the measured saccadic eye motion that occurred while the viewer was being exposed to the visual stimuli as an indication of the viewer's interest in such visual stimuli.
  • Subscription Broadcast Security System

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  • US Patent:
    7660982, Feb 9, 2010
  • Filed:
    Nov 7, 2003
  • Appl. No.:
    10/704181
  • Inventors:
    Lee S. Weinblatt - Tenafly NJ, US
  • International Classification:
    H04L 29/06
    H04N 7/167
  • US Classification:
    713163, 380210, 380238, 726 31
  • Abstract:
    A subscription broadcast security system for preventing theft of an encrypted program datastream utilizes an encryption protocol with steganographic supplementation. A decoder includes a decryption chip containing numerous decryption codes and an ID chip having a continually changing unique identification code for authenticating subscriber access. The ID chip and the decryption chip each receive decoding instructions through a combination of hidden data in the audio signal and from service provider communication directly with the ID chip.
  • Interactive Reward Associated With A Broadcast

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  • US Patent:
    7950031, May 24, 2011
  • Filed:
    Nov 21, 2008
  • Appl. No.:
    12/275346
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
    Thomas Langer - Teaneck NJ, US
  • International Classification:
    H04N 7/16
    H04N 7/10
    H04N 7/025
  • US Classification:
    725 23, 725 32, 725 34, 725 35
  • Abstract:
    An interactive technique for generating a supplementary, program-related output. A programming signal and a supplementary, program-related data signal are combined into a broadcast signal which is then broadcast from a program signal source. The broadcast signal is received, and the programming signal of the received broadcast signal is performed with reproduction equipment for an audience. The supplementary, program-related data signal of the received broadcast signal is stored, and retrieval of the stored supplementary, program-related data signal is enabled interactively with the programming signal being performed. In response to a control signal being actuated by a member of the audience tuned to the programming signal being performed, the stored supplementary, program-related data signal is retrieved and used to generate the supplementary, program-related output. The supplementary, program-related data signal can be used, for example, to print a reward, such as a discount coupon for purchasing a product advertised as part of the programming signal.
  • Technique For Eliminating Fraudulent Use Of Printed Coupons

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  • US Patent:
    8195510, Jun 5, 2012
  • Filed:
    Nov 3, 2008
  • Appl. No.:
    12/290829
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
  • International Classification:
    G06Q 30/00
  • US Classification:
    705 1426, 705 50
  • Abstract:
    A method for redeeming coupons, comprising the steps of storing on an electronic device an electronic coupon having encrypted data and unencrypted data, wherein the encrypted data is required for printing the coupon; reading data stored on the portable electronic device at purchase location, and comparing the unencrypted data with product data obtained at the purchase location, and if a match is detected, decrypting the encrypted data; and printing the coupon at the purchase location with the decrypted data.
  • Utilizing An Audio Signal To Monitor A Program With A Technique That Is Operable Even During A Mute Mode

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  • US Patent:
    8250595, Aug 21, 2012
  • Filed:
    Jun 23, 2009
  • Appl. No.:
    12/490291
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
  • International Classification:
    H04H 60/32
  • US Classification:
    725 18, 725 9, 725 12, 725 14
  • Abstract:
    An apparatus for monitoring a program signal received from a broadcast source that is to be performed by reproduction equipment, wherein an audio portion of the program signal is broadcast in combination with a monitoring code to provide a combined audio signal, comprising a switch, a code detector, and a component configured to receive the combined signal from the broadcast source and to provide to each of the reproduction equipment and the switch a respective output signal related to the combined signal. The code detector is adapted to receive an audio output from the reproduction equipment which has a mute mode, the reproduction equipment transmitting at least the monitoring code from the combined audio signal to the code detector if not in the mute mode and not transmitting the monitoring code to the code detector if in the mute mode. The switch is configured to transmit at least the monitoring code from the combined audio signal to the code detector if the reproduction equipment is in the mute mode and not transmit the monitoring code to the code detector if the reproduction equipment is not in the mute mode.
  • Incentive Rewards Obtainable By A Targeted Audience Tuned To A Broadcast

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  • US Patent:
    8250596, Aug 21, 2012
  • Filed:
    Oct 6, 2005
  • Appl. No.:
    11/245682
  • Inventors:
    Lee S. Weinblatt - Teaneck NJ, US
  • International Classification:
    H04N 7/16
  • US Classification:
    725 23, 725 9, 725 10, 725 13, 725 14
  • Abstract:
    A technique for providing a reward as an incentive for a monitored person to be an audience member of at least one program being performed by reproduction equipment. A programming signal is provided for broadcasting the program with a programming signal source. The programming signal is encoded with discrete code signals, such that a preset number of the code signals occur within a given period of time, to produce an output signal, and the output signal is then broadcast. The broadcast output signal is received at a site where the monitored person is located, and the code signals therein are detected. The detected code signals are recognized only if a signal manually-actuated by the monitored person is received within a predetermined time period. The number of the code signals recognized while the monitored person is an audience member of the at least one program is determined, and the number of recognized code signals is compared with predetermined reward issuance criteria. A reward is issued when the reward issuance criteria are met by the number of recognized code signals.

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