Li M Yang

US Patent:

20130197994, Aug 1, 2013

Filed:

Nov 5, 2012

Appl. No.:

13/668828

Inventors:

AOL Advertising Inc. - New York NY, US
Jianlong ZHANG - Sunnyvale CA, US
Robert Alden LUENBERGER - Los Altos CA, US
Scott Robert STRICKLAND - Redwood City CA, US
Yih-Shin Cindy HUANG - Cupertino CA, US
Seyed Mohammad ZIAEMOHSENI - East Palo Alto CA, US
Li YANG - Sunnyvale CA, US
Hans W. UHLIG - Hayward CA, US

Assignee:

AOL ADVERTISING INC. - New York NY

International Classification:

G06Q 30/02

US Classification:

705 1445, 705 1441

Abstract:

System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.