Lisa A Kerber

US Patent:

20070250375, Oct 25, 2007

Filed:

Feb 22, 2007

Appl. No.:

11/677981

Inventors:

William McClellan - Havertown PA, US
Lisa Kerber - Lafayette Hill PA, US

International Classification:

G06F 17/30

US Classification:

705010000

Abstract:

Techniques for evaluating the performance of two or more products in a market are disclosed. In a preferred embodiment, a method is presented which involves defining the market and identifying the two or more competing products which exist in the market. The number of unique product selection decisions made within the market is then determined. Then the number of unique product selection decisions made for each of the products within the market is determined. Finally, a performance metric is created by calculating the percentage of unique product selection decisions made for each of the products within the market in relation to the total number of unique product selection decisions made within the market.

US Patent:

20060026055, Feb 2, 2006

Filed:

May 10, 2005

Appl. No.:

11/125560

Inventors:

David Gascoigne - Downington PA, US
Lisa Kerber - Lafayette Hill PA, US
David Jones - Montgomery PA, US

International Classification:

G06F 17/30

US Classification:

705010000

Abstract:

Longitudinal performance management solutions are provided for enhancing the effectiveness of product marketing efforts in dynamic market conditions. The solutions are configured to assess market conditions by analyzing multiple interacting market factors, which collectively influence product market performance. The analysis involves non-linear multivariate algorithms which can identify critical performance indicators, trends, and changing market conditions. The solutions may be deployed for analysis to identify key current market drivers or factors. Timely product marketing activities are fashioned to respond to dynamic market conditions on the basis of the identified market drivers or factors

Address:

2206 Lantern Ln, Lafayette Hill, PA 19444

Phone:

6109415444

VIN:

WP0AA298X7U762809

Make:

PORSCHE

Model:

CAYMAN

Year:

2007