Lorena Rodriguez

US Patent:

20100268607, Oct 21, 2010

Filed:

Apr 21, 2009

Appl. No.:

12/386589

Inventors:

Lorena Virginia Rodriguez - Key Biscayne FL, US
Martin Carlos Larretape - Key Biscayne FL, US
Hernan Pablo Madera - Buenos Aires, AR

International Classification:

G06Q 30/00
H04Q 5/22

US Classification:

705 1458, 340 101

Abstract:

A system and method of direct marketing to individual(s) within an interrogation zone by the presentation of customize or personalize messages to the individual selected. A plurality of tags each associated with at least one individual include response capabilities which are monitored by a reader and/or associated processor facility capable of generating interrogation signaling into the interrogation zone for purposes of activating any of the plurality of tags present therein. Upon activation, each of the plurality of tags generates and transmits identification data back to the reader or processor facility, which includes an individual identifier corresponding to the individual associated with the tag. The individual identifier facilitates access to classification data of a corresponding individual, collectively stored on the processor facility or individually stored on each of the tags, wherein the classification data enables the processor facility to determine a hierarchy or selection order of the monitored individuals present within the interrogation zone and as a result the individual to which the marketing message will be directed.

US Patent:

20100268602, Oct 21, 2010

Filed:

Jun 24, 2009

Appl. No.:

12/456893

Inventors:

Lorena Virginia Rodriguez - Key Biscayne FL, US
Martin Carlos Larretape - Key Biscayne FL, US

International Classification:

G06Q 30/00

US Classification:

705 1453, 705 1458

Abstract:

A system and method of direct marketing to individual(s) within an interrogation zone by the presentation of customize or personalize messages to the individual selected. A plurality of tags each associated with at least one individual include response capabilities which are monitored by a reader and/or associated processor facility capable of generating interrogation signaling into the interrogation zone for purposes of activating any of the plurality of tags present therein. Upon activation, each of the plurality of tags generates and transmits identification data back to the reader or processor facility, which includes an individual identifier corresponding to the individual associated with the tag. The individual identifier facilitates access to classification data of a corresponding individual, collectively stored on the processor facility or individually stored on each of the tags, wherein the classification data enables the processor facility to determine a hierarchy or selection order of the monitored individuals present within the interrogation zone and as a result the individual to which the marketing message will be directed.